Since 1984, Airtime Media has bought Per-Inquiry TV, Per-Inquiry Radio, and Digital media on behalf of advertisers who measure success in qualified leads — not impressions. Pick one channel, or stack all three under a single CPL.
Most agencies sell impressions and reach. Airtime Media sells a specific outcome — a qualified caller, click, or form on the other end of a media buy. That single distinction has shaped how we negotiate, plan, traffic, and report for the last four decades.
We hold direct contracts with hundreds of broadcast and cable networks, more than 2,000 radio stations, the top streaming audio and podcast networks, and the major paid-search and paid-social platforms. We run them as one performance line item against your CPL — not as three disconnected vendors.
The result: a single team that produces the creative, places the media, runs the call attribution, and defends your CPL week over week. One contract. One invoice. One number you measure us against.
Each channel has its own buying mechanics, attribution model, and creative discipline. Tap a channel for the full breakdown — inventory, included services, categories that work, and FAQs.
National network, cable, broadcast, and CTV. We take the media risk; you pay per qualified inbound call.
Terrestrial AM/FM, streaming audio, and the top podcast networks — booked as one performance line item.
Google Search, Performance Max, YouTube, and Meta — every click tied back to the call, form, or sale it produced.
Three recent engagements — one per channel — with the CPL, call volume, and ROAS numbers the advertiser saw on their own dashboard.
A top-five final expense carrier needed scalable inbound call volume without raising blended CPL. We rebuilt the creative rotation, moved spend into early-fringe and weekend daypart pockets across 142 DMAs, and tied every airing to a dedicated tracking number.
A multi-region HVAC franchise wanted a phone-driven channel that could keep technicians booked through shoulder season. We layered terrestrial AM/FM news-talk against host-read podcast reads and measured every call at the station level.
A national mass-tort firm was paying for clicks that never reached a signed retainer. We rebuilt the Google Search and PMax structure around qualified-intake signals from the call center, then routed paid social into the highest-converting case types.
30 minutes with a senior strategist. We pressure-test your category, current CPL, call-center capacity, and what 'qualified' means to your business.
We come back with a written plan: which channels, which dayparts, expected call volume, and a CPL guarantee in writing.
English and Spanish spots, landing pages, and tracking instrumentation produced in-house. Live in 10–14 business days.
You see calls, costs, and CPL by day, station, and creative. We rotate spots and reallocate spend every week to defend your CPL.
We specialize in categories where a qualified inbound call is worth real money — and where a strong call center can convert within minutes.
Auto, home, final expense, MAPD, U65 health, ACA.
HVAC, roofing, solar, plumbing, windows, bath remodel.
Mass tort intake, personal injury, tax relief, debt.
Health, wellness, supplements, and continuity offers.
Donor acquisition, fundraising telethons, classic DRTV.
High-ticket B2B services that close on the phone.
We publish the metrics most agencies hide. Every quarter, the same four numbers show up on our internal scorecard — and on every advertiser dashboard.
The same team that built America's classic DRTV campaigns now runs your performance media — with modern attribution wired into every spot, station, and click.
Per-Inquiry means we front the media spend. You pay only when a caller meets your geography, demographic, and intent rules.
Run TV, radio, and digital under a single invoice and a single performance benchmark. No vendor juggling.
Direct contracts with networks, station groups, audio platforms, and podcast networks — rates you can't replicate in-house.
Every spot, station, and click carries its own tracking number or UTM. You see the math, not a black box.
Performance economics shift across TV, radio, and digital based on inventory, daypart, category competition, and what 'qualified' means to your business. Publishing a single number would mislead most advertisers and underprice others. Instead, we spend 20–30 minutes on a discovery call, model your real economics, and write your rate into the agreement — so the number you see is the number you pay.
The discovery call is a no-charge working session. There is no billable consulting fee, no proposal deposit, and no obligation to move forward. If the economics don't pencil out for your category, we'll say so on the call.
Your category, offer, geography, average order value or customer lifetime value, and how a 'qualified' call is defined inside your business.
Current channels, call-center capacity and hours, what you're paying per lead now, and which lead-cost or ROAS target makes the math work.
Minimum duration, IVR or live-agent routing, disqualifiers, and any compliance or licensing rules that apply to your vertical.
Once we model the economics together, your qualified-call target, weekly call-volume floor, and launch window go into the agreement before any spot airs.
We don't post a rate card because the right number depends on your economics. Here's how we figure it out together — and how you'll know it's working once you're live.
Or call a strategist directly at (888) 373-8463.
Forty years of direct-response media buying — pointed at your CPL. Talk to a senior strategist this week.