# Addiction & Treatment advertising — Airtime Media Page: https://myairtime.net/industries/addiction-treatment Sources reviewed: 2026-10-17 Treatment campaigns should identify the actual center, care offered and admissions process in respectful language. Calls from people seeking help route to the client's admissions line, with the client's own web inquiries shared in real time—not brokered patient referrals. ## Jurisdiction United States health-advertising standards; facility and service licensing vary by state. ## Local rules FTC guidance requires appropriate evidence for health claims; do not promise cures or unverified treatment success rates. Verify the center's state license and any service-specific certification. SAMHSA's treatment locator provides provider information, not a blanket advertising approval. Identify the advertised provider clearly rather than implying affiliation with another center. ## Timing There is no universal treatment enrollment season. Match placement to real admissions availability, assessment capacity and staffed phone hours. Do not manufacture urgent deadlines or guarantee admission; distinguish advertising response from a clinical assessment and an actual available place. Airtime Media has run direct-response campaigns since 1984. Today's channel mix includes radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring directly to the client's chosen line; the client's own web leads are shared in real time, never resold. Tested commercials means previously aired creative, not guaranteed results. Pricing is set during the discovery call. General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Confirm current requirements and offer-specific deadlines with your compliance team before airing. ## Sources - FTC — Health Products Compliance Guidance: https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance - SAMHSA — Finding treatment: https://www.samhsa.gov/substance-use/treatment/find-treatment