# Durable Medical Equipment advertising — Airtime Media
Page: https://myairtime.net/industries/durable-medical-equipment
Sources reviewed: 2026-10-17

DME campaigns should identify the actual equipment, service area and ordering process. The message must distinguish an equipment inquiry from a promise of Medicare coverage; callers and caregivers connect directly with the supplier's team.

## Jurisdiction
United States Medicare supplier requirements; applicable state licensure also matters.
## Local rules
Medicare-billing DMEPOS suppliers must meet enrollment requirements, including accreditation and a surety bond where applicable; CMS lists exceptions. Check state licensing, supplier status and product-specific coverage requirements before advertising. Accreditation is not a guarantee that every product or caller is covered.
## Timing
Equipment need, prescribing, coverage verification and available inventory determine the ordering path. CMS supplier enrollment and accreditation are business prerequisites, not a promised consumer delivery timeline. Do not advertise universal same-day fulfillment or a national enrollment deadline.

Airtime Media has run direct-response campaigns since 1984. Today's channel mix includes radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring directly to the client's chosen line; the client's own web leads are shared in real time, never resold. Tested commercials means previously aired creative, not guaranteed results. Pricing is set during the discovery call.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Confirm current requirements and offer-specific deadlines with your compliance team before airing.

## Sources
- CMS — DMEPOS supplier enrollment requirements: https://www.cms.gov/medicare/enrollment-renewal/providers-suppliers/durable-medical-equipment-prosthetics-orthotics-supplies-dmepos
- CMS — DME enrollment guide: https://www.cms.gov/files/document/dme-enrollment-npec-aug-2024.pdf