# Home Services advertising — Airtime Media
Page: https://myairtime.net/industries/home-services
Sources reviewed: 2026-10-17

Home-service campaigns should name the trade, the neighborhoods actually served and the job your team can handle. HVAC, plumbing, roofing and remodeling have different dispatch and appointment needs; calls go to your business, not a shared contractor directory.

## Jurisdiction
United States; contractor licensing and permit requirements depend on state and locality.
## Local rules
California example: CSLB requires licensed contractors to include their license number in all forms of advertising. Verify the relevant trade license, advertising disclosures and permit responsibilities in every state and locality served; a local license is not nationwide authorization. USAGov warns that federal home-repair assistance is not universally available free money.
## Timing
Schedule against local weather, the trade, available crews and actual dispatch hours. There is no single national home-service buying season or guaranteed response time. Separate emergency-service claims from scheduled estimates, and advertise only service commitments your team can honor.

Airtime Media has run direct-response campaigns since 1984. Today's channel mix includes radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring directly to the client's chosen line; the client's own web leads are shared in real time, never resold. Tested commercials means previously aired creative, not guaranteed results. Pricing is set during the discovery call.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Confirm current requirements and offer-specific deadlines with your compliance team before airing.

## Sources
- California CSLB — Contractor advertising guidelines: https://www.cslb.ca.gov/resources/guidesandpublications/advertisingguidelines.pdf
- USAGov — Local government contacts: https://www.usa.gov/local-governments
- USAGov — Home repair assistance: https://www.usa.gov/home-repair-programs