# Insurance advertising — Airtime Media
Page: https://myairtime.net/industries/insurance
Sources reviewed: 2026-10-17

Insurance campaigns need a defined line of business, licensed markets and an actual carrier or agency offer. Life, auto, health and supplemental products need different eligibility explanations and schedules; calls and real-time web inquiries go to the client's team.

## Jurisdiction
State insurance rules and product-specific federal requirements; California is an example only.
## Local rules
Confirm producer licensing and carrier authority in the states served. California requires specified insurance licensees to show license numbers in certain advertising and communications; application depends on the licensee and format. Product descriptions must not confuse limited-benefit coverage with comprehensive health coverage or suggest government affiliation.
## Timing
There is no enrollment season that applies to all insurance. Use product-specific windows for Medicare or Marketplace campaigns, renewal and effective dates for other policies, and the licensed team's answering hours. Verify the relevant state and plan-year schedule before making a deadline claim.

Airtime Media has run direct-response campaigns since 1984. Today's channel mix includes radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring directly to the client's chosen line; the client's own web leads are shared in real time, never resold. Tested commercials means previously aired creative, not guaranteed results. Pricing is set during the discovery call.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Confirm current requirements and offer-specific deadlines with your compliance team before airing.

## Sources
- California DOI — License-number advertising bulletin: https://www.insurance.ca.gov/0250-insurers/0300-insurers/0200-bulletins/bulletin-notices-commiss-opinion/bulletin-96-08.cfm
- FTC — Marketing health insurance and related products: https://www.ftc.gov/business-guidance/blog/2024/12/selling-health-insurance-plans-or-healthcare-related-products-take-your-marketing-advertising-its