# Legal advertising — Airtime Media
Page: https://myairtime.net/industries/legal
Sources reviewed: 2026-10-17

Law-firm campaigns should identify the practice area, jurisdiction and real consultation process without promising a recovery or case outcome. Calls ring directly to the firm's intake line and its own web inquiries are delivered in real time; the campaign is not a recommendation marketplace.

## Jurisdiction
State bar advertising rules; Florida advance-filing example only.
## Local rules
ABA Model Rules are models, not a uniform nationwide law. Review the rules actually adopted in each targeted jurisdiction. Florida example: TV and radio ads generally require filing with The Florida Bar at least 20 days before first use; exceptions include ads limited to presumptively valid Rule 4-7.16 content. The firm's compliance review should confirm disclosures and whether filing is required.
## Timing
Allow for required review before booking the first airing; Florida's general filing requirement is at least 20 days before first use, not a promised approval turnaround. A consumer's case deadline depends on jurisdiction, claim and facts. Never invent a universal statute-of-limitations countdown or guaranteed consultation outcome.

Airtime Media has run direct-response campaigns since 1984. Today's channel mix includes radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring directly to the client's chosen line; the client's own web leads are shared in real time, never resold. Tested commercials means previously aired creative, not guaranteed results. Pricing is set during the discovery call.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Confirm current requirements and offer-specific deadlines with your compliance team before airing.

## Sources
- Florida Bar — Advertising filing requirements: https://www.floridabar.org/ethics/etad/advertising-filing-requirements/
- ABA — Model Rule 7.1: https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_1_communication_concerning_a_lawyer_s_services/
- ABA — State rule comparisons: https://www.americanbar.org/groups/professional_responsibility/policy/rule_charts/