# Medicare Insurance advertising — Airtime Media
Page: https://myairtime.net/industries/medicare-insurance
Sources reviewed: 2026-10-17

Medicare campaigns should distinguish Medicare Advantage, Part D and Medicare Supplement offers. Commercials identify the advertiser and connect interested people with its licensed team; benefit wording and disclosures need current plan and compliance approval.

## Jurisdiction
United States Medicare Advantage and Part D marketing standards; state insurance rules also apply.
## Local rules
Use current CMS marketing guidance and applicable TPMO disclosures, not a generic or older disclaimer. CMS's Contract Year 2027 communications updates apply to marketing materials beginning October 1, 2026. Confirm plan availability, producer licensing and service area before choosing local placement; Medicare rules do not cover every product marketed to seniors in the same way.
## Timing
Medicare Open Enrollment runs October 15–December 7 each year for changes to health and drug coverage for the following year. This is not a universal enrollment window for all insurance or for every Medicare situation. Plan approval, staffed answering hours and the caller's eligibility determine the campaign and response process.

Airtime Media has run direct-response campaigns since 1984. Today's channel mix includes radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring directly to the client's chosen line; the client's own web leads are shared in real time, never resold. Tested commercials means previously aired creative, not guaranteed results. Pricing is set during the discovery call.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Confirm current requirements and offer-specific deadlines with your compliance team before airing.

## Sources
- CMS — Medicare Open Enrollment: https://www.cms.gov/priorities/key-initiatives/medicare-open-enrollment-partner-resources
- CMS — Contract Year 2027 marketing changes: https://www.cms.gov/files/document/changes-medicare-advantage-organization-medicare-drug-plan-sponsors-marketing-guidelines.pdf
- CMS — Medicare marketing guidelines: https://www.cms.gov/medicare/health-drug-plans/managed-care-marketing/medicare-guidelines