# Senior Insurance advertising — Airtime Media
Page: https://myairtime.net/industries/senior-insurance
Sources reviewed: 2026-10-17

Senior-insurance campaigns should name the real policy type—such as final-expense life insurance or supplemental coverage—instead of suggesting every offer is Medicare. Eligibility, underwriting and benefits belong to the actual product; calls connect directly to the advertiser's team.

## Jurisdiction
State insurance licensing and product rules; California examples are not nationwide requirements.
## Local rules
California's Department of Insurance advises consumers to check agent and company licensing. California license-number requirements apply to specified licensees and advertising formats; confirm applicability to each medium. Distinguish life insurance from Medigap and other supplemental policies, and disclose the actual product's limitations without implying universal acceptance.
## Timing
Final-expense life insurance does not share Medicare Advantage's annual enrollment window. For Medigap, confirm the individual's enrollment rights and relevant state rules rather than copying Medicare Advantage dates. Plan airtime around agent availability and actual product eligibility, not a fabricated annual deadline.

Airtime Media has run direct-response campaigns since 1984. Today's channel mix includes radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring directly to the client's chosen line; the client's own web leads are shared in real time, never resold. Tested commercials means previously aired creative, not guaranteed results. Pricing is set during the discovery call.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Confirm current requirements and offer-specific deadlines with your compliance team before airing.

## Sources
- California DOI — Information for seniors: https://www.insurance.ca.gov/0150-seniors/0600informationguides/Informing-Senior.cfm
- California DOI — Medicare Supplement guide: https://www.insurance.ca.gov/01-consumers/105-type/95-guides/05-health/03-medsup/index.cfm
- California DOI — Life insurance guide: https://www.insurance.ca.gov/01-consumers/105-type/95-guides/07-life/life-ins-guide.cfm