Field Notes
Notes from the broadcast floor.
Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.
Cost Per Call
Strategic Placement of Per Inquiry Ads for Maximum Impact
Master the art of boosting your per inquiry ads through precise ad placement and effective strategies that drive results.
Aug 29, 20234 min
Cost Per Call
Going Global? Scale Borders With Per Inquiry
Jul 28, 20234 min
Cost Per Call
Overcoming Challenges in Per Inquiry Advertising Campaigns
May 26, 20234 min
Cost Per Call
The Role of PI Advertising in the Radio Industry
Apr 24, 20234 min
Cost Per Call
Everything You Need To Know About PI
Feb 17, 20234 min
Direct Response TV
4 KPIs of Lead Nurturing Success in Direct Response Ads
All marketers know that leads are the number one metric for marketing campaign success. 67% of companies in the U.S. consider lead generation the sole benchmark to determine whether their advertising strategies are effective. Leads are e…
Jan 20, 20225 min
Cost Per Call
How To Make Money Running PI Radio Commercials
Jun 22, 20202 min
Booking Q1 / Q2 Campaigns
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