Per-Inquiry Radio

Performance-priced audio, on every format Americans listen on.

Terrestrial AM/FM in all 210 DMAs, streaming audio, and the top podcast networks. One contract, one CPL, three audio environments.

The Channel

Three audio environments, structured as one performance line item.

Terrestrial AM/FM still reaches 88% of Americans weekly, streaming audio dominates the home and office, and podcasts deliver the loyal, conversion-hungry listener no other medium can match. Airtime Media negotiates per-inquiry rates across all three and ties every inbound call back to the station, network, or show that produced it.

Per-inquiry radio advertising — vintage broadcast microphone with streaming audio waveform and podcast headphones, representing AM/FM, streaming, and podcast inventory
00 — Coverage Map

Nationwide audio, market by market.

Switch between AM/FM, streaming, and podcast networks to see where Airtime Media places per-inquiry inventory across the country.

07 — National Coverage

All 50 states. All 210 DMAs.

0
States
0
DMAs
0+
Stations
LAT 24.5°N — 49.4°N
LON 66.9°W — 124.8°W
Signal Map · CONUS
Broadcasting
Coverage Cell
Major DMA Hub
Live Signal Path
On Air · Top Markets
EST
  • Los Angeles
    92
  • Chicago
    78
  • Dallas
    64
  • SF Bay
    58
  • Houston
    47
  • Seattle
    41
  • Phoenix
    36
  • Denver
    33
Spots Aired · 24h
0
▲ 6.2% vs avg
Stations Live
0
▲ 18 since 6am
01 — Audio Inventory

Three environments, one CPL.

Environment 01

Where America still listens during the drive.

Terrestrial radio still reaches 88% of Americans every week. Our network covers 1,000+ AM/FM stations across all 210 DMAs — news, talk, sports, country, urban, and Spanish-language formats. We negotiate per-inquiry rates that traditional buyers can't access.

  • 60s and 30s spot lengths
  • Live reads, produced reads, and host endorsements
  • Daypart-targeted: AM drive, midday, PM drive, evening
  • English & Spanish creative
  • Network and local placement
Environment 02

Programmatic audio across the streaming era.

Reach the 100M+ Americans who now listen on Spotify, Pandora, iHeartRadio digital, SiriusXM streaming, Audacy, and TuneIn. We buy programmatic audio with the same per-call attribution model as broadcast — every listener who calls is tracked back to the impression that drove them.

  • Spotify, Pandora, iHeartRadio Digital, Audacy, TuneIn, SiriusXM streaming
  • Programmatic audio with frequency capping
  • 15s, 30s, 60s formats
  • Demographic, behavioral, and geographic targeting
  • Companion display ads where supported
Environment 03

Host-read, network, and programmatic podcast buys.

Podcast listeners are loyal, affluent, and conversion-hungry. We place spots across the top podcast networks (iHeart Podcast Network, Audacy, SiriusXM/Stitcher, Acast, Megaphone) and negotiate direct-show host-read placements for advertisers with category-fit messaging. Every placement is tracked to a unique inbound number.

  • Host-read endorsements on top-50 podcasts in your category
  • Network-level programmatic placement
  • Pre-roll, mid-roll, and post-roll inventory
  • Industry-vertical targeting (business, health, finance, news, true crime, sports, comedy)
  • Vanity URLs and dedicated call-tracking numbers per show

One contract. Three audio environments. One CPL.

Combine terrestrial, streaming, and podcast into a single per-inquiry agreement.

Get my PI-Radio quote
02 — What's Included

A full-service PI-Radio program.

  • English & Spanish radio creative production
  • Tracking numbers per station, daypart, and network
  • Live-read, produced, and host-read formats
  • Guaranteed call volume in writing
03 — Best For

Categories built for audio response.

  • Insurance · Medicare · Auto
  • Local services scaling nationally
  • Brands targeting commuter and shoulder dayparts
  • Categories with high audio recall and call-driven economics
How pricing works

We don't quote a cost-per-call on the website. We set it together on the discovery call.

Performance targets for radio move with format, market size, daypart, and how heavy your category is competing that week. Publishing a single number would mislead most advertisers and underprice others. Instead, we spend 20–30 minutes on a discovery call, model your real economics, and write your rate into the agreement — so the number you see is the number you pay.

Free

The discovery call is a no-charge working session. There is no billable consulting fee, no proposal deposit, and no obligation to move forward. If the economics don't pencil out for your category, we'll say so on the call.

What you sell and to whom

Your category, offer, geography, average order value or customer lifetime value, and how a 'qualified' call is defined inside your business.

Where you are today

Current channels, call-center capacity and hours, what you're paying per lead now, and which lead-cost or ROAS target makes the math work.

How we'd qualify a call

Minimum duration, IVR or live-agent routing, disqualifiers, and any compliance or licensing rules that apply to your vertical.

What we lock in writing

Once we model the economics together, your qualified-call target, weekly call-volume floor, and launch window go into the agreement before any spot airs.

Discovery call · how we set the number

How rates and performance work

We don't post a rate card because the right number depends on your economics. Here's how we figure it out together — and how you'll know it's working once you're live.

04 — FAQ

Per-Inquiry Radio, answered.

  • Per-inquiry (PI) radio is a performance buy where the advertiser pays only for qualified inbound calls generated by their spot, not for the airtime. Airtime Media takes the media risk and bills on a CPL/CPC basis against your call-quality criteria.
Book a Radio Flight

Build a Per-Inquiry Radio station mix against your CPL.

  • 1,000+ AM/FM stations, streaming audio, and top podcast networks
  • Host-read and produced spots — scripted and cleared in-house
  • Per-station call attribution, refreshed daily
  • Add to a PI-TV plan or run radio standalone

Or call a strategist directly at (888) 373-8463.

Or call us now · (888) 373-8463