Guaranteed inbound calls or you don't pay for the media.
National network, cable, broadcast, and Connected TV in all 210 U.S. DMAs. Spots air at our negotiated rates; you only pay when a qualified call hits your criteria.
A television buy structured like a performance line item.
Traditional TV charges you for impressions and hopes the phone rings. Per-Inquiry TV inverts that model: Airtime Media takes the media risk and only invoices when a qualified caller — defined by the geography, demographic, and intent rules you set — actually reaches your call center. The result is national reach with the accountability of a paid-search line item.
We've placed PI-TV across all 210 U.S. DMAs for insurance, home-services, legal, and DTC brands — every spot tagged with a unique tracking number so attribution is unambiguous.
Everything you need to launch a national PI-TV campaign.
One contract, one CPL, one team handling creative, placement, and attribution end-to-end.
- English & Spanish 30s / 60s / 120s creative production
- Dedicated tracking numbers per spot, daypart, and DMA
- Real-time call attribution dashboard
- Guaranteed weekly call volume in writing
- Cable + broadcast + CTV inventory mix
Where your spots air.
Broadcast Networks
NBC, CBS, ABC, FOX, CW, ION, MeTV, Telemundo
Cable
Full national cable inventory across news, sports, lifestyle, and entertainment.
Connected TV
Programmatic CTV across all major streamers and AVOD platforms.
National reach. DMA-level control.
Run nationally or carve to a market list. Representative top DMAs where Airtime Media places per-inquiry TV today:
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Dallas–Ft. Worth, TX
- Houston, TX
- Atlanta, GA
- Phoenix, AZ
- Philadelphia, PA
- Tampa–St. Pete, FL
- Miami–Ft. Lauderdale, FL
- Seattle–Tacoma, WA
- Denver, CO
Categories built for inbound calls.
- Insurance · Medicare · Auto
- Home Services
- Legal & Financial Services
- Direct-to-consumer DRTV brands
From broadcast to inbound call, in seconds.
We Air
Strategic placement across our national TV, radio, and digital footprint — negotiated at performance rates.
Calls Come In
Tracked numbers route inbound calls through real-time attribution to the exact spot that drove them.
You Pay Per Call
You pay only for qualified inbound calls that hit your defined criteria. Guaranteed performance.
We don't quote a cost-per-call on the website. We set it together on the discovery call.
Performance targets for TV move with daypart, DMA, network mix, and seasonal demand for your category. Publishing a single number would mislead most advertisers and underprice others. Instead, we spend 20–30 minutes on a discovery call, model your real economics, and write your rate into the agreement — so the number you see is the number you pay.
The discovery call is a no-charge working session. There is no billable consulting fee, no proposal deposit, and no obligation to move forward. If the economics don't pencil out for your category, we'll say so on the call.
What you sell and to whom
Your category, offer, geography, average order value or customer lifetime value, and how a 'qualified' call is defined inside your business.
Where you are today
Current channels, call-center capacity and hours, what you're paying per lead now, and which lead-cost or ROAS target makes the math work.
How we'd qualify a call
Minimum duration, IVR or live-agent routing, disqualifiers, and any compliance or licensing rules that apply to your vertical.
What we lock in writing
Once we model the economics together, your qualified-call target, weekly call-volume floor, and launch window go into the agreement before any spot airs.
How rates and performance work
We don't post a rate card because the right number depends on your economics. Here's how we figure it out together — and how you'll know it's working once you're live.
Per-Inquiry TV, answered.
- Per-inquiry TV is a performance media model where you pay only when a qualified inbound call (or lead) is generated by your spot — not for the airtime itself. Airtime Media negotiates broadcast, cable, and CTV inventory at risk and bills you on a CPL or CPC basis against criteria you define.
Lock a national TV flight with a written call-volume floor.
- Broadcast, cable, and CTV across all 210 DMAs
- English & Spanish :30 / :60 / :120 produced in-house
- Per-spot tracking numbers — attribution down to the airing
- Live in 10–14 business days from signed contract
Or call a strategist directly at (888) 373-8463.