PPC and paid social, bought on the same per-lead economics.
Nowadays, attention on the internet costs money. We run Google PPC and Meta paid social against your CPL target — and tie every click back to the call, form, or sale it produced.
The same accountability you expect from broadcast — now on Google and Meta.
Most digital agencies optimize to clicks and walk away. We optimize to the cost of a qualified lead — measured the same way a per-inquiry TV or radio campaign is measured. Search, social, and programmatic display run under one contract, with shared landing pages, shared call tracking, and a single dashboard that shows blended CPL across every digital surface.
Pairs cleanly with per-inquiry TV and radio: broadcast drives category demand, digital captures the lift at the moment of intent.
Three digital surfaces, one CPL.
Google PPC
Search, Performance Max, and YouTube. The only way to be certain you show up on the SERP for the keywords that drive revenue.
Meta Paid Social
Facebook and Instagram targeting by location, age, gender, behavior, and interest — the right eyes on your offer, every day.
Programmatic Display
Retargeting and prospecting across the open web to keep your category top-of-mind between broadcast flights.
A turnkey digital lead program.
Creative, media buying, landing pages, and attribution under one contract — measured against the CPL you'd accept from any broadcast channel.
- Google Search, Performance Max, and YouTube placement
- Meta (Facebook & Instagram) Advantage+ and manual campaigns
- Landing page creative, copy, and A/B testing
- Conversion tracking, call attribution, and offline imports
- Weekly optimization against your CPL target
Categories that convert on intent.
- Direct-to-consumer brands with online checkout
- Lead-gen categories supplementing broadcast with paid search
- Local services scaling into multi-state campaigns
- Call centers that can absorb high-intent inbound volume
From broadcast to inbound call, in seconds.
We Air
Strategic placement across our national TV, radio, and digital footprint — negotiated at performance rates.
Calls Come In
Tracked numbers route inbound calls through real-time attribution to the exact spot that drove them.
You Pay Per Call
You pay only for qualified inbound calls that hit your defined criteria. Guaranteed performance.
We don't quote a cost-per-call on the website. We set it together on the discovery call.
Digital performance targets move with platform competition, audience quality, creative, and landing-page conversion — never a single rate card. Publishing a single number would mislead most advertisers and underprice others. Instead, we spend 20–30 minutes on a discovery call, model your real economics, and write your rate into the agreement — so the number you see is the number you pay.
The discovery call is a no-charge working session. There is no billable consulting fee, no proposal deposit, and no obligation to move forward. If the economics don't pencil out for your category, we'll say so on the call.
What you sell and to whom
Your category, offer, geography, average order value or customer lifetime value, and how a 'qualified' call is defined inside your business.
Where you are today
Current channels, call-center capacity and hours, what you're paying per lead now, and which lead-cost or ROAS target makes the math work.
How we'd qualify a call
Minimum duration, IVR or live-agent routing, disqualifiers, and any compliance or licensing rules that apply to your vertical.
What we lock in writing
Once we model the economics together, your qualified-call target, weekly call-volume floor, and launch window go into the agreement before any spot airs.
How rates and performance work
We don't post a rate card because the right number depends on your economics. Here's how we figure it out together — and how you'll know it's working once you're live.
Digital Lead Generation, answered.
- Three connected channels: Google PPC (Search, Performance Max, YouTube), Meta paid social (Facebook & Instagram Advantage+ and manual campaigns), and programmatic display retargeting across the open web. All three run against one blended CPL with shared landing pages and unified attribution.
Free CPL audit — Google, Meta, and programmatic rebuilt against your number.
- Account teardown: wasted spend, broken attribution, low-intent traffic
- Rebuilt media plan with a written CPL target
- Landing pages and creative production included
- Stacks cleanly with PI-TV and PI-Radio for blended CPL
Or call a strategist directly at (888) 373-8463.