Field Notes

Notes from the broadcast floor.

Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.

The Role of PI Advertising in the Radio Industry
Cost Per Call

The Role of PI Advertising in the Radio Industry

Explore the significance of PI advertising in the radio industry and how radio stations have adapted to this strategy!

Apr 24, 20234 min
Why Radio Advertising Should Be Part of Your Marketing Mix
Radio Advertising

Why Radio Advertising Should Be Part of Your Marketing Mix

Mar 16, 20234 min
Radio Advertising

Exploring the Social Impacts of TV and Radio

Feb 24, 20234 min
3 Key Methods to Measure ROI from Radio
Radio Advertising

3 Key Methods to Measure ROI from Radio

Nov 17, 20215 min
Radio Advertising Market Analysis & Forecast (2021 onwards)
Radio Advertising

Radio Advertising Market Analysis & Forecast (2021 onwards)

Aug 19, 20213 min
Radio Advertising

Radio Reigns Supreme On “Share of Ear” Despite Pandemic

An average American uses radio on a daily basis. But do you ever wonder how radio is being utilized on a typical day now that the world is on pandemic? According to the second quarter 2020 Share of Ear study released by Edison Research,…

Jul 3, 20203 min
Cost Per Call

How To Make Money Running PI Radio Commercials

Jun 22, 20202 min
We Are Airtime Media – The Guaranteed TV and Radio Advertising Experts
Radio Advertising

We Are Airtime Media – The Guaranteed TV and Radio Advertising Experts

Jan 20, 20204 min
Booking Q1 / Q2 Campaigns

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