Field Notes
Notes from the broadcast floor.
Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.

Cost Per Call
The Role of PI Advertising in the Radio Industry
Explore the significance of PI advertising in the radio industry and how radio stations have adapted to this strategy!
Apr 24, 20234 min

Radio Advertising
Why Radio Advertising Should Be Part of Your Marketing Mix
Mar 16, 20234 min
Radio Advertising
Exploring the Social Impacts of TV and Radio
Feb 24, 20234 min

Radio Advertising
3 Key Methods to Measure ROI from Radio
Nov 17, 20215 min

Radio Advertising
Radio Advertising Market Analysis & Forecast (2021 onwards)
Aug 19, 20213 min
Radio Advertising
Radio Reigns Supreme On “Share of Ear” Despite Pandemic
An average American uses radio on a daily basis. But do you ever wonder how radio is being utilized on a typical day now that the world is on pandemic? According to the second quarter 2020 Share of Ear study released by Edison Research,…
Jul 3, 20203 min
Cost Per Call
How To Make Money Running PI Radio Commercials
Jun 22, 20202 min

Radio Advertising
We Are Airtime Media – The Guaranteed TV and Radio Advertising Experts
Jan 20, 20204 min
Booking Q1 / Q2 Campaigns
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