Notes from the broadcast floor.

Comparing Pay Per Call vs. Traditional Radio in NYC

This comparison of Pay Per Call and radio ads in NYC reveals pros and cons, helping businesses make informed advertising decisions for optimal reach.

Radio PI Advertising: Pay for Calls Not Just Airtime

How to Find the Best PI Radio Spots for Your Brand

Why Radio Per Inquiry Deals Are a Smarter Way to Buy AirtimeRadio per inquiry deals let advertisers pay only for the leads or calls their ads generate — not for the airtime itself. Instead of spending thousands upfront on a traditional m…

Cost Per Calls - Per Inquiry TV and Radio Advertising: What Sets Good Campaigns Apart?

Effective Per Inquiry Advertising Strategies for Radio Commercials

The Role of PI Advertising in the Radio Industry

Explore the significance of PI advertising in the radio industry and how radio stations have adapted to this strategy!

How To Make Money Running PI Radio Commercials

The number one thing you’re probably asking yourself right now is: “Will I make money running PI Commercials?” The business has been around for ages. PI means “Per Inquiry,” and its modern term is “Cost Per Call.” We prefer the old schoo…