Field Notes

Notes from the broadcast floor.

Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.

Tips for Creating Compelling Direct Response Ads
Direct Response TV

Tips for Creating Compelling Direct Response Ads

Looking to create effective direct response ads that drive leads? Check out these tips to make the most of your ad dollars!

Mar 10, 20234 min
Exploring the Social Impacts of TV and Radio
Radio Advertising

Exploring the Social Impacts of TV and Radio

Feb 24, 20234 min
Direct Response TV

The Ultimate Guide To Direct Response Marketing

Feb 14, 20234 min
The Impact Of TV Ads On Consumer Buying Behavior
Direct Response TV

The Impact Of TV Ads On Consumer Buying Behavior

Mar 17, 20223 min
4 KPIs of Lead Nurturing Success in Direct Response Ads
Direct Response TV

4 KPIs of Lead Nurturing Success in Direct Response Ads

Jan 20, 20225 min
Direct Response TV

Direct-Response TV: Then, Now, and Beyond

There are only three key aspects to remember when you hear direct-response advertising: engaging content, a tempting offer, and a persuasive call-to-action. Direct-response television or DRTV marketing refers to ads that urge TV viewers…

Dec 30, 20213 min
Direct Response TV

4 Ways Direct Response Marketing Helps Your Business

Nov 30, 20214 min
The Power of Spoken Word and How It Can Drive Sales to Your Business
Direct Response TV

The Power of Spoken Word and How It Can Drive Sales to Your Business

May 5, 20202 min
We Are Airtime Media – The Guaranteed TV and Radio Advertising Experts
Radio Advertising

We Are Airtime Media – The Guaranteed TV and Radio Advertising Experts

If you are a business owner trying to grow, you are constantly asking yourself this question: “How can I use my marketing dollars in a way that can literally generate hundreds or thousands of leads a week at a price that I can make money…

Jan 20, 20204 min
Booking Q1 / Q2 Campaigns

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