Notes from the broadcast floor.

Direct-Response TV: Then, Now, and Beyond

There are only three key aspects to remember when you hear direct-response advertising: engaging content, a tempting offer, and a persuasive call-to-action. Direct-response television or DRTV marketing refers to ads that urge TV viewers…

4 Ways Direct Response Marketing Helps Your Business

3 Key Methods to Measure ROI from Radio

Radio advertising is one of the most dominant marketing strategies for offering exceptional returns on investment (ROI). Not only is it a lot cheaper than other media properties, but it also has the significant advantage of reaching a la…

Radio Advertising Market Analysis & Forecast (2021 onwards)

Rise of Direct-to-Consumer Selling in US Retail Market

Radio Reigns Supreme On “Share of Ear” Despite Pandemic

An average American uses radio on a daily basis. But do you ever wonder how radio is being utilized on a typical day now that the world is on pandemic? According to the second quarter 2020 Share of Ear study released by Edison Research,…

How To Make Money Running PI Radio Commercials

The number one thing you’re probably asking yourself right now is: “Will I make money running PI Commercials?” The business has been around for ages. PI means “Per Inquiry,” and its modern term is “Cost Per Call.” We prefer the old schoo…

The Power of Spoken Word and How It Can Drive Sales to Your Business

In today’s hyper-connected world, businesses must learn to capitalize on the exponential growth of communication through radio, TV, and online media. If you are a business owner who constantly thinks of how to get leads and increase sale…

How To Keep Revenue Flow Amidst COVID-19 Pandemic

It appears that this pandemic will force a lot of established businesses to be closed for some time. Some companies are already facing challenges in sales and revenue aspects. At this trying time, Airtime Media formulated our very own Ec…