Field Notes

Notes from the broadcast floor.

Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.

The 7 Best Local TV & Radio Advertising Providers in CT
Market Guides

The 7 Best Local TV & Radio Advertising Providers in CT

Top Platforms for Local TV and Radio Advertising in ConnecticutLocal TV and Radio Advertising in Connecticut gives businesses direct access to one of the most educated, high-income audiences in the country — across radio, TV, streaming,…

Jun 3, 20267 min
The Ultimate Guide to Gold Investor
Lead Generation

The Ultimate Guide to Gold Investor

May 19, 20269 min
Market Guides

7 Amazing Ways to Find Local TV and Radio Advertising in New York

May 4, 202611 min
TV & Digital Video Advertising - DRTV Marketing Experts
Direct Response TV

TV & Digital Video Advertising - DRTV Marketing Experts

Apr 19, 20268 min
Direct Response TV Advertising (2026)
Direct Response TV

Direct Response TV Advertising (2026)

Apr 4, 20268 min
Lead Generation

Top Performance Guaranteed Ads for Your Next Campaign

Are Performance Guaranteed Ads Worth It? Here's What You Need to KnowPerformance guaranteed ads are advertising deals where you only pay — or are promised specific results — based on measurable outcomes like impressions delivered, leads…

Mar 21, 20268 min
Cost Per Call

Radio PI Advertising: Pay for Calls Not Just Airtime

Mar 6, 20268 min
Guaranteed Call Volume and Other Marketing Myths
Cost Per Call

Guaranteed Call Volume and Other Marketing Myths

Feb 19, 20267 min
The Ultimate Guide to Per Inquiry
Cost Per Call

The Ultimate Guide to Per Inquiry

What Per Inquiry Ads Are (And Why They're Worth Your Attention)Per inquiry ads are a performance-based advertising model where you pay only for the leads or responses your campaign generates — not for the airtime or ad space itself.Here'…

Feb 4, 20267 min
Booking Q1 / Q2 Campaigns

Ready to make America call?

Talk to a senior media strategist. We'll model your inbound call economics and show you exactly what national scale looks like for your category.