Field Notes
Notes from the broadcast floor.
Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.
DRTV
DRTV Advertising 101: What You Need To Know To Get Started
Unlock the potential of DRTV advertising by learning more about this powerful marketing strategy!
May 12, 20234 min read
Strategy
Balancing Creativity and Strategy in Nationwide Advertising
May 5, 20234 min read
DRTV
Branding or Direct Response Ads: Which One Fits Your Goals?
Apr 28, 20234 min read
Per-Inquiry
The Role of PI Advertising in the Radio Industry
Explore the significance of PI advertising in the radio industry and how radio stations have adapted to this strategy!
Apr 24, 20234 min read
DRTV
Crafting Compelling Headlines for Your Direct Response Ads
Apr 14, 20234 min read
TV
How TV Advertising Shapes Our Perceptions of Consumerism
Apr 7, 20234 min read
Brand
The Role of Branding in Nationwide Advertising Success
Mar 30, 20234 min read
TV
TV Advertising: The Evolution From Information to Emotion
Mar 24, 20234 min read
Radio
Why Radio Advertising Should Be Part of Your Marketing Mix
Read on to learn how radio advertising can be an effective means to reach your target market!
Mar 16, 20234 min read
Booking Q1 / Q2 Campaigns
Ready to make America call?
Talk to a senior media strategist. We'll model your inbound call economics and show you exactly what national scale looks like for your category.