Field Notes

Notes from the broadcast floor.

Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.

6 Lead Generation Marketing Strategies for Local Businesses
Lead Generation

6 Lead Generation Marketing Strategies for Local Businesses

Learn how to boost sales for your local business with lead generation marketing strategies that connect you with the community!

Sep 8, 20234 min
How Cross-Industry Collaborations Boost Nationwide
Media Strategy

How Cross-Industry Collaborations Boost Nationwide

Sep 1, 20234 min
Cost Per Call

Strategic Placement of Per Inquiry Ads for Maximum Impact

Aug 29, 20234 min
Radio Ads Geolocation: Tailoring Content to Local Audiences
Market Guides

Radio Ads Geolocation: Tailoring Content to Local Audiences

Aug 18, 20234 min
The Great Debate: Humor vs. Emotion in Nationwide
Media Strategy

The Great Debate: Humor vs. Emotion in Nationwide

Aug 11, 20235 min
Direct Response TV

Top Challenges of TV Advertising in the Streaming Era

Discover six prevalent issues TV advertising faces in the streaming era, from declining viewership to content innovation!

Aug 4, 20235 min
Cost Per Call

Going Global? Scale Borders With Per Inquiry

Jul 28, 20234 min
Top 5 Strategies for Effective Radio Advertising in the New Era
Radio Advertising

Top 5 Strategies for Effective Radio Advertising in the New Era

Jul 21, 20234 min
6 Iconic TV Ads That Made History
Direct Response TV

6 Iconic TV Ads That Made History

Discover six legendary TV ads that have left a lasting impact on popular culture and redefined the advertising industry.

Jul 17, 20234 min
Booking Q1 / Q2 Campaigns

Ready to make America call?

Talk to a senior media strategist. We'll model your inbound call economics and show you exactly what national scale looks like for your category.