Field Notes
Notes from the broadcast floor.
Market guides, lead-generation strategy, and the operational math behind running direct response at national scale.
Radio
3 Key Methods to Measure ROI from Radio Advertising
Radio advertising is one of the most dominant marketing strategies for offering exceptional returns on investment (ROI). Not only is it a lot cheaper than other media properties, but it also has the significant advantage of reaching a la…
Nov 17, 20215 min read
Radio
Radio Advertising Market Analysis & Forecast (2021 onwards)
Aug 19, 20213 min read
Industry News
Rise of Direct-to-Consumer Selling in US Retail Market
Sep 7, 20204 min read
Radio
Radio Reigns Supreme On “Share of Ear” Despite Pandemic
An average American uses radio on a daily basis. But do you ever wonder how radio is being utilized on a typical day now that the world is on pandemic? According to the second quarter 2020 Share of Ear study released by Edison Research,…
Jul 3, 20203 min read
Per-Inquiry
How To Make Money Running PI Radio Commercials
Jun 22, 20202 min read
Strategy
The Power of Spoken Word and How It Can Drive Sales to Your Business
May 5, 20202 min read
Industry News
How To Keep Revenue Flow Amidst COVID-19 Pandemic
Apr 6, 20202 min read
Radio
We Are Airtime Media – The Guaranteed TV and Radio Advertising Experts
Jan 20, 20204 min read
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