Notes from the broadcast floor.

Top Performance Guaranteed Ads for Your Next Campaign

Are Performance Guaranteed Ads Worth It? Here's What You Need to KnowPerformance guaranteed ads are advertising deals where you only pay — or are promised specific results — based on measurable outcomes like impressions delivered, leads…

Radio PI Advertising: Pay for Calls Not Just Airtime

Guaranteed Call Volume and Other Marketing Myths

To understand pay per call tv, you first have to understand the concept of Direct Response (DR). In a traditional branding campaign, a company might spend millions just to make sure you remember their logo the next time you’re at the gro…

The Ultimate Guide to Per Inquiry

How to Find the Best PI Radio Spots for Your Brand

Detailed Guide to Addiction Marketing with Radio & TV

Why Addiction Marketing with Radio & TV Still Matters in 2025Addiction marketing with Radio & TV remains one of the most powerful ways for treatment centers to reach people in crisis — but only when done right.Here's a quick summary of w…

Common Mistakes in Remnant Radio Media Buying and How To Avoid Them

Explore the usual pitfalls in radio media buying and how to avoid them with practical strategies and expert advice.

Cost Per Calls - Per Inquiry TV and Radio Advertising: What Sets Good Campaigns Apart?

Learn the key to successful per inquiry radio advertising campaigns in today's ever-changing and competitive business world!

How To Effectively Use Remnant TV Ads for Your Business

Learn how to effectively leverage remnant TV ads to expand your market presence without exceeding your budget.