Airtime Media · Debt Relief Marketing
Marketing for debt relief companies
on local radio, TV, streaming & social.
For debt relief, debt settlement, consolidation and credit counseling companies. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your counselors.
- On air since 1984
- Calls direct to your counselors
- Web inquiries in real time
- Never resold
The short answer
What does debt relief marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for debt relief companies. Creative is reviewed with your compliance team against the FTC Telemarketing Sales Rule, and the calls ring your counselors.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Debt Relief campaign page
Where the campaign runs
Reach people before they start searching.
People under financial stress respond to a calm, specific voice. Radio and TV explain your program and its limits before the first call, so conversations start informed.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local debt relief advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Several states license or restrict debt settlement, so we schedule only in the states your compliance team has cleared.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying debt relief leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your counselors, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Start with the burden you handle
We discuss the situations your team resolves, your service states and the consultation offer you stand behind.
- 2
Build calm, honest creative
Script and production speak to one situation without promising outcomes, with your review before airing.
- 3
Schedule and refine
We plan markets and dayparts, review response by the agreed tracking sources, and adjust from what the calls show.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Debt Relief Marketing questions, answered.
- It's advertising that tells people with unsecured debt what your program does and how to talk with a counselor. Airtime builds radio, TV, OTT and social campaigns around that call.
- No. Calls ring direct to your counselors, web inquiries arrive in real time, and that response belongs to your company — never resold.
- Yes. Debt relief advertising is covered by the FTC Telemarketing Sales Rule, so fee and result claims need extra care. We review scripts with your compliance team before airing.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Several states license or restrict debt settlement, so we schedule only in the states your compliance team has cleared. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- Yes. In plain language, the spot explains what your program does, who it suits and what a first consultation covers, so callers arrive understanding the service rather than expecting a quick fix.
- The FTC's Telemarketing Sales Rule covers inbound calls responding to general media ads for debt relief. It bans collecting fees before debts are settled and requires specific disclosures. Your compliance team approves the script and call process.
- With specifics: your company name, how the program works, how and when fees apply and what results depend on. We avoid “cut your debt in half” style promises.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Let’s talk about your debt relief campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Debt Relief campaign page