Airtime Media · Travel Marketing
Travel marketing & travel agency advertising
on local radio, TV, streaming & social.
For travel agencies, tour operators and booking services. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your booking agents.
- On air since 1984
- Calls direct to your booking agents
- Web inquiries in real time
- Never resold
The short answer
What does travel marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for travel brands. Each commercial names a real destination, package or booking service, your team approves the offer wording, and the calls belong to you.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Travel campaign page
Where the campaign runs
Reach people before they start searching.
Travel starts with picturing the trip. Radio and TV put the occasion — a reunion, a getaway, a visit home — in front of people before they start comparing prices online.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local travel advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Travel campaigns run in the departure markets your agents sell from, timed around local school breaks and holiday calendars.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying travel leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your booking agents, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Get to know the trip
We talk through your offer, destinations, booking seasons and the hours your agents are available.
- 2
Make the offer sound like you
We develop the script and voice for your brand, in English, Spanish or both, with a clear invitation to book by phone.
- 3
Plan around your booking team
We agree on markets and schedules, then use campaign response and agent feedback to refine the next round.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Travel Marketing questions, answered.
- It's advertising that invites travelers to call your agents about a specific destination, package or booking service. Airtime builds the creative and schedules it around your booking hours and seasons.
- No. Calls from the campaign ring direct to your booking agents, web inquiries arrive in real time, and that response belongs to your business — never resold.
- Yes. Tour operator marketing follows the same pattern: a specific trip or departure, a clear booking path and a schedule around the seasons people plan. We write the spot around the tours you actually run.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Travel campaigns run in the departure markets your agents sell from, timed around local school breaks and holiday calendars. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- We start with one clear trip, package or service and the person it suits—families, couples, groups or business travelers—then build a short commercial with a single next step. Calls ring direct to your booking team and web requests are shared in real time.
- It is often a strong fit: travel is visual, and streaming placements let us show destinations to households in the markets you choose. We pair it with radio and social media for frequency.
- Yes. We plan the schedule around booking windows, holidays and your inventory, and agree on how the offer and its terms are stated before anything airs.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Tell us about your travel campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Travel campaign page