Airtime Media · Medicare insurance
Medicare insurance advertising.
Make room for people’s questions.
People comparing Medicare options need clear information, not another promise of benefits. We work with your agency or carrier to build radio and TV creative around the plans you can discuss and the people you can serve.
- On air since 1984
- Calls direct to your phone
- Web leads in real time
- Radio · TV · OTT · Social
The creative conversation
Plan the message before the enrollment rush.
Your plans, states and enrollment timing shape the campaign. We work through those details before writing a script, so your message gives callers an appropriate next step to speak with a licensed agent.
On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing
We discuss timing and agent availability as part of the media plan. Your compliance team reviews the script and required disclosures before production; the campaign should reflect your approved offer, not a generic Medicare pitch.
How response reaches you
Your commercials air. Your phone rings. Your leads arrive in real time.
- 1
Commercials air
Your customized medicare insurance spots run on the radio, TV, OTT and social placements planned for your market.
- 2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
- 3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.
- Radio
- Broadcast & cable TV
- OTT / streaming TV
- Social media
Your audience
Start with the need. Build the reach around it.
Medicare advertising is not just an age-in campaign. Depending on the plans you represent and applicable rules, the message may address existing members, people newly eligible or those eligible through disability or other qualifying circumstances. Your licensed and compliance teams define the appropriate audience and enrollment conditions.
- People approaching Medicare eligibility
- Current members comparing plan options
- People eligible through disability or other qualifying circumstances
- Family members helping with plan questions
Shaping your campaign
Build around the plan conversation—not a birthday alone.
Different Medicare audiences have different questions. We work with your team on the plans, markets, language and enrollment conditions the creative can responsibly address.
Separate the plan offers
Medicare Advantage and Medicare Supplement require their own explanations. We keep the advertised offer specific and use your approved plan details and disclosures rather than a generic benefits pitch.
Match the message to the moment
Someone entering Medicare and a current member comparing options may need different information. We discuss campaign timing with your team, including enrollment periods and applicable eligibility conditions.
Prepare for the agent conversation
The next step should accurately describe who the caller will speak with and what the team can discuss. English and Spanish production and scheduling are planned around your licensed coverage and approvals.
Campaign fit
What we work through with your team
For Medicare Advantage and Medicare Supplement carriers, agencies and call centers, the details of the business shape the advertising. These are the decisions we make together before production and airtime.
- Represented plans, approved markets and required disclosures.
- Appropriate eligibility and enrollment wording reviewed by your compliance team.
- Licensed agent capacity and English or Spanish call handling.
Measurement
What we learn once the campaign is on air
A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.
- Plan inquiries by market, message and agreed campaign timing.
- Connections to the appropriate licensed team and repeated caller questions.
- Enrollment-related outcomes your team can appropriately share for campaign review.
From the first conversation to the first airing.
Get the plan details right
We discuss the plans you represent, your states, enrollment timing and the capacity of your licensed team.
Develop approved creative
We build the script and production around your approved offer and disclosures, with compliance review before airing.
Prepare the schedule
We plan airtime for the agreed markets and dates, then review response with your team before adjusting the campaign.
Have an offer in mind? Let’s talk about the campaign.
Talk about my campaignLocal campaign brief
Medicare Insurance: rules & timing.
Sources reviewed · United States Medicare Advantage and Part D marketing standards; state insurance rules also apply.
Medicare campaigns should distinguish Medicare Advantage, Part D and Medicare Supplement offers. Commercials identify the advertiser and connect interested people with its licensed team; benefit wording and disclosures need current plan and compliance approval.
Local requirements, timing & sources
Local requirements
Use current CMS marketing guidance and applicable TPMO disclosures, not a generic or older disclaimer. CMS's Contract Year 2027 communications updates apply to marketing materials beginning October 1, 2026. Confirm plan availability, producer licensing and service area before choosing local placement; Medicare rules do not cover every product marketed to seniors in the same way.
When to plan
Medicare Open Enrollment runs October 15–December 7 each year for changes to health and drug coverage for the following year. This is not a universal enrollment window for all insurance or for every Medicare situation. Plan approval, staffed answering hours and the caller's eligibility determine the campaign and response process.
General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.
- CMS — Medicare Open Enrollment
- CMS — Contract Year 2027 marketing changes
- CMS — Medicare marketing guidelines
A note on compliance: Your compliance team is responsible for approving plan details, claims and required disclosures under applicable Medicare marketing rules before airing. Airtime Media provides advertising services, not insurance advice or enrollment.
Common questions, answered.
- Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.
Your campaign
Let’s talk about your Medicare campaign.
Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 We discuss the message, production and media plan for your business.
- 3 With the plan and creative approved, we prepare the campaign for air.