Airtime Media · Solar exit
Solar contract cancellation leads.
Homeowners calling for a way out.
We run radio and TV for solar exit and contract cancellation firms, reaching homeowners stuck in loans, leases, or PPAs they regret.
- On air since 1984
- Exclusive calls, never shared
- Nationwide TV & radio reach
- No long-term contracts
The short answer
Why broadcast works for solar exit.
Solar exit campaigns speak directly to homeowners who feel misled by a solar sale. Spots carry a tracked number, and every call is tied back to the station that produced it, so you scale the markets with the most qualified homeowners.
Homeowners with solar regret rarely search with the right words, but they recognize their situation when they hear it. A clear spot on local radio or TV gets them to call.
We focus on markets with a lot of residential solar sales, so your spots reach the homeowners most likely to need help.
Reviewed by Airtime Media's direct-response media team · On air since 1984
Updated October 12, 2026
Campaign fit
Who this campaign is built for
This program is designed for solar contract cancellation and solar exit firms with a defined service area, clear qualification criteria, and staff ready to answer inbound calls.
- Firms focused on contract cancellation, loans, leases, or PPAs
- Intake teams with documented homeowner and contract criteria
- Businesses serving states with substantial residential solar sales
Measurement
What counts as a qualified call
Before airtime is booked, we agree on the signals your team uses to judge call quality. Reporting connects those outcomes to the station, daypart, and creative that generated the call.
- Homeowner is inside the firm's service area
- Agreement type matches the firm's case criteria
- The caller can provide the documents needed for review
How a solar exit campaign runs.
Discovery call
Your service area, case criteria, intake process, and what makes a qualified homeowner.
Market selection
Stations in regions with heavy residential solar sales.
Read the calls
Calls tracked to airings and screened against your case criteria.
Scale
Expand to new markets once intake and conversion hold.
Ready to see what solar exit calls would look like for your business?
Plan my solar exit campaignSpots we've aired
Real solar exit creative from our campaigns
Solar Contract Exit — 30s
Hard-hook 30s spot for homeowners trapped in solar contracts — toll-free intake to a relief specialist.
30s · National cable · solar relief intake
Radio spots we've aired
Listen to our solar exit radio creative
Solar Exit Hotline
Helps homeowners stuck in costly solar contracts explore exit, refinance and legal-relief options.
Campaign results
What a typical solar exit campaign looks like.
A representative solar exit campaign on our stations, weighted toward states with heavy residential solar sales. Your markets and call volume are planned on the discovery call.
- Markets
- 10–25 high-solar states
- Campaign length
- 4–6 month flights
- Call volume
- 150–400 calls / month
- Best dayparts
- Daytime TV & drive-time radio
Free checklist
Solar Exit Intake Readiness Checklist
Request the checklist with the form below. It covers what your intake team needs before calls start.
Send me the checklist- Case criteria script (loan, lease, PPA)
- Document checklist for homeowners
- Intake staffing by daypart
- Call disposition and follow-up plan
- Approved claims and disclosure language
Compliance: Spot claims and intake scripts are reviewed with your team so they stay accurate. We don't promise outcomes to homeowners and we don't give legal advice.
Industry insights
Plan a stronger solar exit campaign
Common questions, answered.
- No. This program is for firms that help homeowners cancel or exit solar contracts, loans, leases, and PPAs.
Your campaign
Let's plan your solar exit campaign.
Tell us about your offer, target markets, and how your team handles inbound calls. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 You get a media plan with stations, formats, and call expectations.
- 3 We produce the spot, launch, and route live calls to your team.