Do I receive the calls and web leads directly?

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

Can you cancel a solar panel contract after installation? How do ads address that?

That is one of the most searched solar questions. The spot invites homeowners to have their contract, lease or loan reviewed by your team; it never promises that a contract can be cancelled, because that depends on the documents and the law in each state.

Who is the audience for solar exit advertising?

Homeowners with a solar lease, PPA or loan that is not performing as promised, who are trying to sell their home, or who feel they were misled during the sale.

Which channels do you run for solar exit companies?

Radio, broadcast and cable TV, OTT / streaming TV and social media in the states you serve. Calls ring direct to your review team and web inquiries are shared in real time.

What claims should solar exit commercials avoid?

Guaranteed cancellation, refunds or savings, and any suggestion of affiliation with the installer or a government program. Your team approves every claim.

What should a homeowner have ready when they call?

We agree on that with your team—usually the contract or lease, recent utility bills and installer details—and state it in the spot.

Is solar exit advertising only for certain homeowners?

No. We plan around the situations your team handles and the states you serve.

How is a campaign priced?

We work on a performance basis. The terms are set during the discovery call, once we understand your offer, your markets and how your team answers the phone.

A couple reviewing a solar agreement at home, with rooftop panels visible outside

Industries Solar contract exit

Airtime Media · Solar contract exit

Solar exit advertising.
Explain the review. Not a guaranteed exit.

A homeowner may be questioning a solar contract after an unexpected bill or a difficult conversation about selling their home. We build radio and TV campaigns that reach them with a straightforward message: here's a number to call, and a team that will actually review your contract.

Talk about my campaign Or call (888) 373-8463

On air since 1984
Calls direct to your phone
Web leads in real time
Radio · TV · OTT · Social

The creative conversation

The Solar Exit Hotline, and what it shows.

We start with the situations your team handles, the states you serve and the offer you can honestly make. The creative and the schedule grow out of that conversation.

On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing

The Solar Exit Hotline example names a concern about contract costs and invites a review. Your campaign would be built the same way: around the situations your team handles and an offer you can stand behind.

A homeowner may have a lease complicating a sale, an agreement they do not understand or a bill that looks different from the original sales explanation. Those are different starting points. We build the script around the problems your team can review and explain what the homeowner should expect from that review—not an automatic cancellation.

How response reaches you

Your commercials air. Your phone rings. Your leads arrive in real time.

1
Commercials air
Your customized solar contract exit spots run on the radio, TV, OTT and social placements planned for your market.
2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.

Radio
Broadcast & cable TV
OTT / streaming TV
Social media

Your audience

Start with the need. Build the reach around it.

Solar exit advertising reaches homeowners at a specific moment of frustration — a bill that didn't drop, a lease that blocks a home sale, a salesperson who stopped answering. We plan the message around those situations and the states your team serves, not around a preset demographic.

Homeowners whose solar contract isn't saving them money
People who feel misled by a door-to-door solar sale
Home sellers whose solar lease is complicating the sale
English and Spanish-speaking households

Shaping your campaign

Name the frustration honestly.

A homeowner may have questions about costs or contract obligations. The commercial should explain your review service and its actual terms without promising cancellation or savings.

Speak to the broken promise

The Solar Exit Hotline example starts with a concern about contract costs. Your campaign gets its own honest version of that message, built from the situations your team actually handles.

Offer a review, not a guarantee

Explain what your team reviews and what happens next. Only describe the review as free or no-obligation if those are your confirmed terms; do not promise cancellation or savings before an assessment.

Plan around your answering hours

We review your team's capacity and the available local schedule together. Call routing and after-hours handling should be agreed before the commercials air.

Campaign fit

What we work through with your team

For solar contract cancellation and exit services, the details of the business shape the advertising. These are the decisions we make together before production and airtime.

The contract situations your team handles and the states you serve.
An honest, review-first offer your compliance position supports.
Call handling ready for frustrated, motivated callers.

Measurement

What we learn once the campaign is on air

A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.

Calls by market, station and message.
How many callers send in their contract for review.
The situations callers describe, fed back into the next script.

From the first conversation to the first airing.

Start with the situations you handle
We discuss the contract problems your team sees most, your service states and the review offer you can make.
Build honest creative
Script and production acknowledge the homeowner's frustration without promising outcomes, with your review before airing.
Schedule and refine
We plan markets and dayparts, review response by the agreed tracking sources, and adjust from what callers actually describe.

Have an offer in mind? Let’s talk about the campaign.

Talk about my campaign

Radio spots we've aired

Listen to our solar contract exit radio creative

Existing aired spots to review together when planning your commercial package. Their offers and contact details are examples, not a current offer for your company.

Solar Exit Hotline

60s · EnglishSpot details →

Local campaign brief

Solar Exit: rules & timing.

Sources reviewed 2026-10-17 · United States consumer-protection rules; state contract law and utility arrangements vary.

Solar-exit campaigns should describe contract-review assistance, not promise that every loan, lease or power-purchase agreement can be cancelled. The agreement and jurisdiction determine the client's review; calls connect with that client's team rather than a shared referral list.

Local requirements, timing & sources

Local requirements

The FTC Cooling-Off Rule provides a three-business-day cancellation period for certain covered in-home or temporary-location sales, with exceptions. It is not a universal right to cancel any solar agreement, online purchase or exit-service contract. Confirm where and how the agreement was signed and applicable state rules; avoid unsupported savings, incentive and cancellation claims.

When to plan

A covered cooling-off period is short and transaction-specific; an older solar contract is not automatically within it. Review the actual agreement and notices before mentioning a deadline. Utility bills and local weather can inform campaign planning but do not create legal cancellation rights or guaranteed demand.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.

Solar Exit — plain-text brief

A note on compliance: Creative is built around an honest review offer and reviewed with your team before airing. We don't promise contract outcomes or specific savings in advertising copy.

FAQ

Common questions, answered.

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

Your campaign

Let’s talk about your solar exit campaign.

Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.

Prefer to talk? (888) 373-8463

What happens after you reach out

1 We review your offer and markets, then schedule a short discovery call.
2 We discuss the message, production and media plan for your business.
3 With the plan and creative approved, we prepare the campaign for air.