Airtime Media · Buying radio & TV airtime
Buy radio time and TV spots.
Without the guesswork.
We negotiate and place radio and TV airtime for advertisers who want calls, not just impressions.
- On air since 1984
- Exclusive calls, never shared
- Nationwide TV & radio reach
- No long-term contracts
The short answer
How buying airtime actually works.
To buy radio time or TV commercial spots, you choose markets, stations, dayparts, and spot lengths, then negotiate rates and schedules with each station. Airtime Media handles that buy across U.S. stations, including remnant inventory, and tracks the calls each placement produces.
Stations sell time by daypart and spot length. Rates depend on the market, audience, season, and how far ahead you book—and unsold inventory can often be bought for less.
Buying direct means many separate negotiations. An agency consolidates them, plans the schedule around your goal, and reports results in one place.
Reviewed by Airtime Media's direct-response media team · On air since 1984
Updated October 12, 2026
The airtime buying process.
Pick markets & audience
Decide where your buyers are and which formats reach them.
Choose dayparts & lengths
Match 15, 30, or 60-second spots to times your audience tunes in.
Negotiate & place
Secure schedules, including discounted remnant airtime where it fits.
Track results
Unique numbers per station so you see which placements pay off.
Ready to see what buying radio & tv airtime calls would look like for your business?
Get my airtime planCommon questions, answered.
- Yes, but each station is a separate negotiation. An agency can buy across many stations at once and compare results.
Your campaign
Let's plan your radio and TV airtime buy.
Tell us about your offer, target markets, and how your team handles inbound calls. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 You get a media plan with stations, formats, and call expectations.
- 3 We produce the spot, launch, and route live calls to your team.