Airtime Media · DRTV media buying
DRTV media buying agency.
Direct response TV, measured by calls.
We plan, buy, and track direct response TV campaigns so every airing is judged by the calls and sales it produces.
- On air since 1984
- Exclusive calls, never shared
- Nationwide TV & radio reach
- No long-term contracts
The short answer
What a DRTV agency does differently.
A DRTV media buying agency purchases television airtime specifically for direct response campaigns—spots with a phone number or URL—and optimizes the schedule by response rather than ratings. Airtime Media buys broadcast, cable, and connected TV and attributes calls to each station and airing.
General TV buyers optimize for reach. DRTV buyers optimize for response: which stations, dayparts, and spot lengths produce qualified calls for the money.
That means testing small, reading call data daily, and scaling only the placements that work—across short-form spots and long-form programs.
Reviewed by Airtime Media's direct-response media team · On air since 1984
Updated October 12, 2026
How we run a DRTV campaign.
Test schedule
A focused set of stations and dayparts to establish a baseline response.
Attribution
Calls matched to airings so each station's performance is visible.
Optimization
Cut weak placements, expand strong ones, and test new creative.
Scale
Grow into new markets and connected TV once the numbers hold.
Ready to see what drtv media buying calls would look like for your business?
Plan my DRTV campaignCommon questions, answered.
- Direct response television: TV ads that ask viewers to act right away by calling or visiting a site, so results can be measured directly.
Your campaign
Let's plan your DRTV campaign.
Tell us about your offer, target markets, and how your team handles inbound calls. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 You get a media plan with stations, formats, and call expectations.
- 3 We produce the spot, launch, and route live calls to your team.