Do I receive the calls and web leads directly?

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

Can our commercials explain Medicare coverage for diabetic supplies?

“Does Medicare cover diabetic supplies?” is one of the most searched questions in this category. Your team can explain, in approved wording, how coverage works with your company—for example, which supplies you provide under Part B—without implying everyone qualifies or that the ad is from Medicare.

Who is the audience for a diabetic supply campaign?

People managing diabetes and the family members or caregivers who help them order supplies. We plan the message and placement around both, rather than one age group.

Which channels do you use for diabetic supply advertising?

Daytime and news radio and TV, OTT / streaming TV and social media. Calls ring direct to your order or eligibility line and web requests are shared with your team in real time.

What can the advertisement promise about cost?

Only what your team can verify for each caller. We avoid “free” or “no cost” claims unless your compliance team approves the exact qualifying language.

Can you create creative for CGMs, test strips or other specific products?

Yes. We build around the specific products you supply and the information a caller needs, such as their doctor and insurance details.

Can the spots run in Spanish?

Yes. We produce English, Spanish or both, with a matching answer path at your company.

How is a campaign priced?

We work on a performance basis. The terms are set during the discovery call, once we understand your offer, your markets and how your team answers the phone.

Older man at his kitchen counter on the phone while checking his glucose meter

Industries Diabetic supplies

Airtime Media · Diabetic supplies

Diabetic supply advertising.
Keep the person in mind.

Testing supplies are part of someone’s daily routine. Your campaign should explain what you offer clearly, without turning a health concern into a sales pitch. We help you find that tone on radio and TV.

Talk about my campaign Or call (888) 373-8463

On air since 1984
Calls direct to your phone
Web leads in real time
Radio · TV · OTT · Social

The creative conversation

Clear information, without the pressure.

We begin with your products, service area and the information a caller needs before talking to your team. Then we develop the creative with room for the wording and disclosures your compliance team requires.

On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing

Our diabetic health TV spot below is a starting point for the conversation. For your campaign, we work through the product details and approved claims together; we don’t assume every supplier has the same offer.

How response reaches you

Your commercials air. Your phone rings. Your leads arrive in real time.

1
Commercials air
Your customized diabetic supplies spots run on the radio, TV, OTT and social placements planned for your market.
2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.

Radio
Broadcast & cable TV
OTT / streaming TV
Social media

Your audience

Start with the need. Build the reach around it.

Diabetes care is not confined to one age group. The product, prescription requirements, coverage terms and your service area determine who the campaign can appropriately address. We work through those details with your team.

People managing diabetes
Customers exploring testing supplies
Caregivers and family members
English and Spanish-speaking households

Shaping your campaign

Explain the supply service people will actually receive.

A person comparing testing supplies wants practical answers. Your spot should make the product and the next step understandable, with no implied diagnosis, guaranteed coverage or unsupported health outcome.

Name the product and its role

Testing supplies and continuous glucose monitoring are not interchangeable offers. We focus the creative on what your company provides and use the product wording approved by your team.

Respect the eligibility details

Prescription and coverage requirements may affect who you can serve. We leave room for the required explanation and do not suggest that every viewer or listener qualifies.

Make the conversation practical

We agree on what the caller should expect: product information, a service-area check or a discussion with your team. English and Spanish versions should offer the same clarity without pressuring someone about their health.

Campaign fit

What we work through with your team

For diabetic testing and supply companies, the details of the business shape the advertising. These are the decisions we make together before production and airtime.

The exact supplies or devices being advertised and fulfillment areas.
Approved product wording, prescription requirements and coverage disclosures.
A team prepared to explain the service in the campaign's language.

Measurement

What we learn once the campaign is on air

A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.

Inquiries about the advertised product rather than unrelated medical services.
Service-area and product-fit questions raised during calls.
Unclear wording or repeated concerns your team identifies for revision.

From the first conversation to the first airing.

Understand the supply service
Walk us through the products, fulfillment areas and questions your team needs to answer.
Build and review the creative
We develop the script and production with your approved product wording. Your compliance team signs off before airing.
Connect the campaign to your team
We plan the airtime around your service and call coverage, then review response before making adjustments.

Have an offer in mind? Let’s talk about the campaign.

Talk about my campaign

Spots we've aired

Diabetic supplies spots we've produced and aired

Examples of existing commercials, not current offers or evidence of your campaign's future results. Any message, phone number and offer must be reviewed and approved for your business before use.

Diabetic Health Hotline — 60s

60s

Local campaign brief

Diabetic Supplies: rules & timing.

Sources reviewed 2026-10-17 · United States medical-device and health-claim rules; coverage and supplier requirements vary.

Diabetic-supply advertising should distinguish test strips, meters and continuous glucose monitors, explain the supplier's actual service, and leave eligibility decisions to the appropriate clinical and coverage review. Calls reach the supplier's chosen line; the client's web inquiries are shared in real time.

Local requirements, timing & sources

Local requirements

FDA regulates glucose meters and test strips as medical devices. FTC health-product guidance requires truthful, nonmisleading benefit and safety claims supported by appropriate scientific evidence. Use product-specific approved wording and verify prescription, coverage and service-area requirements; do not imply every viewer qualifies.

When to plan

There is no single national enrollment season or purchase deadline for diabetic supplies. Plan around your fulfillment capacity, prescription and coverage checks, and the patient's actual ordering needs—not an invented countdown or guaranteed delivery date.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.

Diabetic Supplies — plain-text brief

A note on compliance: Creative is reviewed with your compliance team before airing. We don't make medical claims or give medical or legal advice.

FAQ

Common questions, answered.

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

Your campaign

Tell us about your diabetic supply campaign.

Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.

Prefer to talk? (888) 373-8463

What happens after you reach out

1 We review your offer and markets, then schedule a short discovery call.
2 We discuss the message, production and media plan for your business.
3 With the plan and creative approved, we prepare the campaign for air.