Direct-response TV
Explain your precious metals or gold IRA offer through broadcast, cable, and connected TV. Give viewers a clear reason to call, then connect the response to the creative and placement.
Explore this channel
Airtime Media · Precious metals advertising
Precious metals leads.
Gold IRA leads.
Reach people ready to ask about gold, silver, and retirement-account options—not just names on a list.
Airtime Media builds direct-response TV, radio, and digital campaigns for precious metals dealers and gold IRA companies. Connect your offer to inbound calls and inquiries your team can qualify.
Free: Gold IRA Lead Campaign Checklist
The one-page checklist our team uses to plan a precious metals campaign: offer, qualification questions, call routing, and the numbers to agree on before you spend anything.
For dealers and gold IRA companies · U.S. campaigns · No obligation
Start with the right intent
Gold IRA inquiries and bullion buyers need different conversations.
Precious metals leads can include buyers exploring physical gold and silver, investors comparing dealers, and people researching retirement diversification. A broad list does not tell you which conversation they want.
Gold IRA leads have a more specific interest: learning about eligible metals in a self-directed IRA, or discussing a possible transfer or rollover. Your advertising should make that offer clear so your intake team can separate IRA inquiries from direct-purchase requests.
We start with your offer, target markets, qualification criteria, and capacity to answer calls. Then we plan the media around the conversations your business actually needs.
Free lead magnet
The Gold IRA Lead Campaign Checklist.
Before you buy a single lead or book a single spot, know exactly what your campaign needs. Request the checklist and we'll send it with a short, no-obligation media plan for your markets.
Send me the checklistYour offer, defined
The exact promise your ads should make—and the compliance lines precious metals creative should never cross.
Qualification questions
The intake questions that separate gold IRA rollover inquiries from direct bullion buyers and researchers.
Call routing & coverage
How to make sure every inbound call reaches a live person during the hours your campaign airs.
The numbers to agree on first
What counts as a qualified lead, how duplicates are handled, and how results get reported—settled before spending starts.
Put your offer where interested investors can respond.
Radio & audio
Reach listeners through terrestrial radio and digital audio. Build the message around a specific next step, with an easy-to-follow call to action for your intake team.
Explore this channelSearch & digital
Match intent-led searches with a focused offer and landing page. Distinguish gold IRA rollover inquiries from physical bullion purchases, and track the resulting calls and forms.
Explore this channelDefine a qualified lead before the campaign starts.
Fresh inquiries, shared web leads, and aged records are not interchangeable. Agree on what counts, how calls reach your team, and how results will be measured before comparing lead providers.
Read the gold IRA & precious metals leads guideIntent
Separate retirement-account questions, direct bullion purchases, and general research.
Qualification
Agree on geography, product interest, contact requirements, and the questions your team will ask.
Delivery & exclusivity
Confirm routing, coverage hours, duplicate handling, and whether an inquiry can be shared.
Attribution & outcomes
Review qualified conversations and sales-team feedback by source—not just raw lead volume.
FAQ
Precious metals lead generation, answered.
- Precious metals leads are inquiries from people interested in buying gold, silver, or other precious metals. That interest may involve a direct bullion purchase or a retirement-account discussion. A useful campaign distinguishes those intentions before your sales team follows up.
Your precious metals campaign
Get the free checklist and your media plan.
Tell us about your company, whether you need gold IRA inquiries or direct-purchase precious metals leads, and where your team serves customers. We'll send the Gold IRA Lead Campaign Checklist and follow up to walk through a media plan for your markets.
Include your preferred markets, current lead sources, desired call volume, and intake hours. Pricing is set during the discovery call—requesting the checklist commits you to nothing.
Prefer to talk? (888) 373-8463
This form is for businesses seeking advertising services, not for consumers seeking investment advice. Airtime Media does not provide investment, legal, or tax advice.