Airtime Media · Gold & precious metals
Gold and precious metals advertising.
Give your offer its own voice.
A bullion purchase and a conversation about a Gold IRA are not the same thing. We help your company explain its offer through radio and TV creative, then build the airtime plan around the people you want to reach.
- On air since 1984
- Calls direct to your phone
- Web leads in real time
- Radio · TV · OTT · Social
The creative conversation
There is a company behind the offer. Let people hear it.
We start by listening to your team: what you offer, what customers ask and what your advertising can responsibly say. That is the foundation for the script, the production and the media plan.
On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing
Listen to the Gold Hotline spot below for one example from our library. Your campaign may call for a different voice, an information-kit offer or a different explanation altogether. We work that out with you.
If you are looking for precious metals leads or Gold IRA leads, our approach is to create the advertising that prompts those inquiries—not sell you a list of names.
A dealer introducing physical gold needs a different commercial from a company explaining an IRA-related service. We discuss the questions your team wants to hear, the product details it can substantiate and the information a caller will receive. The finished campaign should introduce your company’s approach, not an interchangeable investment pitch.
How response reaches you
Your commercials air. Your phone rings. Your leads arrive in real time.
- 1
Commercials air
Your customized gold & precious metals spots run on the radio, TV, OTT and social placements planned for your market.
- 2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
- 3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.
- Radio
- Broadcast & cable TV
- OTT / streaming TV
- Social media
Your audience
Start with the need. Build the reach around it.
Interest in precious metals is not limited to people nearing retirement. We define the campaign around the product, the customer's questions and the markets you serve. A physical-metals offer and an IRA-related offer may call for different audiences and explanations.
- People researching physical gold and silver
- Customers considering a Gold IRA conversation
- Buyers comparing dealers and services
- English and Spanish-speaking audiences
Shaping your campaign
Make the offer clear before asking for the call.
Your company's approach should be visible in the advertising. We work through the difference between buying physical metals, requesting information and speaking with your team about an IRA-related service.
Distinguish the product
Gold coins, silver bullion and an IRA-related service are different conversations. We develop a specific script with your approved product details rather than imply that every caller wants the same thing.
Give information a purpose
If you offer a guide or information kit, we explain what it covers and what happens after someone requests it. The invitation should be useful and accurate, without promises about returns, safety or tax outcomes.
Let your team's approach be heard
We explore how your company answers questions and what sets its service apart in ways you can substantiate. The voice and production should introduce that business, not sound like an interchangeable investment hotline.
Campaign fit
What we work through with your team
For precious metals dealers and Gold IRA companies, the details of the business shape the advertising. These are the decisions we make together before production and airtime.
- A specific bullion, coin or IRA-related offer and approved disclosures.
- Markets, language and the next step your team will provide.
- Clear distinctions between information requests and purchase conversations.
Measurement
What we learn once the campaign is on air
A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.
- The product or service people ask about after the advertisement.
- Information requests and completed conversations with your team.
- Questions and misunderstandings that should inform the next script.
Build the campaign around your offer.
Understand the business
We discuss your products, markets and whether the campaign is about physical metals, a Gold IRA conversation or another specific offer.
Develop the message
We write and produce the creative with your team’s approval, avoiding promises about returns, investment safety or tax outcomes.
Put the plan on air
We agree on the airtime and call routing, then review campaign response with your team as the work continues.
Have an offer in mind? Let’s talk about the campaign.
Talk about my campaignRadio spots we've aired
Listen to our gold & precious metals radio creative
Existing aired spots to review together when planning your commercial package. Their offers and contact details are examples, not a current offer for your company.
Gold Hotline
Local campaign brief
Gold & Precious Metals: rules & timing.
Sources reviewed · United States retirement-account rules; state and product-specific requirements may also apply.
Gold, silver and Gold IRA campaigns should distinguish a bullion purchase from a retirement-account transaction. Explain the advertiser's actual product and next step without promises of returns, risk-free protection or government endorsement; inquiries belong to that client's campaign.
Local requirements, timing & sources
Local requirements
The IRS does not publish a list of approved retirement-plan investments. Certain metals qualify only under specific requirements, so avoid suggesting that the IRS endorses a dealer or a Gold IRA promotion. FTC investment-scam guidance flags high-return and little-or-no-risk claims; approved creative should explain limitations and material conditions.
When to plan
Do not turn tax season or market news into a made-up purchase deadline. The IRS warns about IRA investment solicitations, including during tax season; that is a consumer caution, not a universal Gold IRA buying window. Verify transaction-specific tax and rollover deadlines with the client's qualified adviser.
General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.
Gold & Precious Metals — plain-text briefA note on compliance: Your team approves product details, claims and disclosures before airing. Airtime Media provides advertising services, not investment, legal or tax advice. A response to an advertisement does not guarantee eligibility or a purchase.
Common questions, answered.
- Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.
Your campaign
Tell us about your gold or precious metals company.
Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 We discuss the message, production and media plan for your business.
- 3 With the plan and creative approved, we prepare the campaign for air.