Do I receive the calls and web leads directly?

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

How do insurance companies use audio and TV advertising?

To build recognition for a specific product and give people an easy way to talk to a licensed agent. We build one clear message per product line and place it on radio, broadcast and cable TV, OTT / streaming TV and social media.

Who is responsible for the content of insurance advertising?

The insurer or agency that sponsors it. That is why your compliance team and carriers approve every script, disclaimer and claim before airing.

Which insurance lines do you work with?

Life, final expense, Medicare, health, auto, home and supplemental coverage, each with its own message and call path.

Can the campaign follow our licensed states?

Yes. We match coverage to your licensing and your agents' hours.

How is a campaign priced?

We work on a performance basis. The terms are set during the discovery call, once we understand your offer, your markets and how your team answers the phone.

An insurance adviser wearing a headset at an office workstation

Industries Insurance

Airtime Media · Insurance

Insurance advertising
built around the switching moment.

A renewal notice, a new car or a growing family can prompt someone to review insurance. We customize commercials around your policy offers and plan local placement in the states your licensed agents serve.

Talk about my campaign Or call (888) 373-8463

On air since 1984
Calls direct to your phone
Web leads in real time
Radio · TV · OTT · Social

The creative conversation

Every market has its own insurance conversation.

We start with the lines you write, your licensed states and the shopping moments that matter to your business. Creative, production and the media schedule all follow from that conversation.

On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing

Rate increases hit differently in every state, and so do the reasons people switch. Your campaign would be written for your lines, your states and your approved wording — not a script pulled off a shelf.

How response reaches you

Your commercials air. Your phone rings. Your leads arrive in real time.

1
Commercials air
Your customized insurance spots run on the radio, TV, OTT and social placements planned for your market.
2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.

Radio
Broadcast & cable TV
OTT / streaming TV
Social media

Your audience

Start with the need. Build the reach around it.

Insurance shoppers aren't one demographic — they're people at a moment: a renewal notice, a new car, a new home, a growing family. We shape the audience and the message around the moments that make someone pick up the phone, in the states and languages your licensed agents cover.

Households reviewing their coverage after a rate increase
People shopping for a policy after a life change
Families comparing carriers ahead of renewal season
English and Spanish-speaking communities

Shaping your campaign

Be the call they make when the renewal notice arrives.

Insurance is a switching business. Most people stay with their carrier until something nudges them — a rate increase, a move, a life change. The creative that works names that moment honestly and gives the listener one clear next step: a call to a licensed agent.

Name the moment, not the fear

A renewal increase, a new driver in the house, a first home — the script acknowledges the situation the listener is in without scare tactics or pressure.

Make the comparison easy

The strongest invitation in this category is a no-obligation review with a real agent. We build the script around what your team can honestly offer: who answers, what they ask and what the caller gets out of the call.

Plan around the calendar

Renewal seasons, enrollment windows and rate-filing cycles all create shopping moments. We schedule markets and dayparts around the times your agents can actually convert the call.

Campaign fit

What we work through with your team

For insurance carriers, agencies, brokerages and enrollment call centers, the details of the business shape the advertising. These are the decisions we make together before production and airtime.

The lines and carriers you represent, with approved messaging.
Licensed states and agent capacity for the schedule we plan.
English or Spanish call handling matched to the creative.

Measurement

What we learn once the campaign is on air

A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.

Calls by market, station and daypart — including renewal-season spikes.
How many callers reach a licensed agent in a state you serve.
The questions callers ask, fed back into the next script revision.

From the first conversation to the first airing.

Start with your lines and states
We discuss the carriers you represent, where your agents are licensed and the shopping moments you're planning around.
Build approved creative
Script and production use your carrier-approved wording, with your compliance team's review before anything airs.
Schedule around the moment
We plan markets and dayparts for renewal seasons and enrollment windows, then review call response with your team and adjust.

Have an offer in mind? Let’s talk about the campaign.

Talk about my campaign

Local campaign brief

Insurance: rules & timing.

Sources reviewed 2026-10-17 · State insurance rules and product-specific federal requirements; California is an example only.

Insurance campaigns need a defined line of business, licensed markets and an actual carrier or agency offer. Life, auto, health and supplemental products need different eligibility explanations and schedules; calls and real-time web inquiries go to the client's team.

Local requirements, timing & sources

Local requirements

Confirm producer licensing and carrier authority in the states served. California requires specified insurance licensees to show license numbers in certain advertising and communications; application depends on the licensee and format. Product descriptions must not confuse limited-benefit coverage with comprehensive health coverage or suggest government affiliation.

When to plan

There is no enrollment season that applies to all insurance. Use product-specific windows for Medicare or Marketplace campaigns, renewal and effective dates for other policies, and the licensed team's answering hours. Verify the relevant state and plan-year schedule before making a deadline claim.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.

Insurance — plain-text brief

A note on compliance: Scripts are reviewed with your compliance team and carrier guidelines before airing. Calls go to your licensed agents; we don't sell or quote insurance.

FAQ

Common questions, answered.

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

Your campaign

Let's talk about your insurance campaign.

Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.

Prefer to talk? (888) 373-8463

What happens after you reach out

1 We review your offer and markets, then schedule a short discovery call.
2 We discuss the message, production and media plan for your business.
3 With the plan and creative approved, we prepare the campaign for air.