Airtime Media · Insurance
Insurance leads from radio & TV.
Inbound calls, not recycled lists.
Medicare, final expense, auto and health carriers and agencies use our broadcast campaigns to fill their agents' phones with people who called on their own.
- On air since 1984
- Exclusive calls, never shared
- Nationwide TV & radio reach
- No long-term contracts
The short answer
Why broadcast works for insurance.
Radio and TV insurance campaigns run spots with a dedicated phone number. Callers are tracked to the station and airing, so you pay attention to what produces enrolled policies, not just raw call volume.
Bought leads are often sold to several agencies at once. A caller who dialed your number after hearing your spot is talking only to you, and is already in a buying mindset.
Older audiences that matter for Medicare and final expense still listen to local radio and watch daytime and local TV, which makes broadcast one of the most efficient ways to reach them.
Reviewed by Airtime Media's direct-response media team · On air since 1984
Updated October 12, 2026
Campaign fit
Who this campaign is built for
This program is designed for licensed insurance carriers, agencies, and agent teams with a defined service area, clear qualification criteria, and staff ready to answer inbound calls.
- Licensed teams with clearly defined states and product lines
- Agent capacity aligned to broadcast dayparts
- Medicare, final expense, auto, or health offers with approved creative
Measurement
What counts as a qualified call
Before airtime is booked, we agree on the signals your team uses to judge call quality. Reporting connects those outcomes to the station, daypart, and creative that generated the call.
- Caller is located in a licensed state
- The requested product matches an available line
- Call duration and disposition show a real sales conversation
How an insurance campaign runs.
Discovery call
Your product, licensed states, agent capacity, and what a qualified call means for you.
Test schedule
Selected stations and dayparts in your licensed markets, with tracked numbers.
Read the calls
Match calls to airings and drop the placements that don't convert.
Scale
Add markets and dayparts as agent capacity grows, including AEP and OEP windows.
Ready to see what insurance calls would look like for your business?
Plan my insurance campaignSpots we've aired
Real insurance creative from our campaigns
Car Savings Hotline — 30s
Vehicle service contract pitch built for hard-CTA inbound calls across national cable dayparts.
30s · National DRTV · vehicle service contracts
Radio spots we've aired
Listen to our insurance radio creative
Car Insurance Hotline
Compares major auto carriers in one call, with savings matched to the caller's ZIP code and driving record.
65+ Life Insurance
Whole-life coverage for adults 65 and older, with no medical exam required.
Affordable Health Insurance Hotline
Compares ACA-eligible health plans by ZIP code during open and special enrollment.
Final Expense Insurance
Final expense coverage that protects families from end-of-life costs.
Campaign results
What a typical insurance campaign looks like.
A representative nationwide insurance campaign on our stations. Your markets, schedule, and call volume are planned on the discovery call.
- Markets
- 15–40 markets nationwide
- Campaign length
- 3–6 month flights
- Call volume
- 300–800 calls / month
- Peak windows
- AEP & OEP enrollment periods
Free checklist
Insurance Inbound Call Readiness Checklist
Request the checklist with the form below. It shows what to have in place before your first spot airs.
Send me the checklist- Licensed-state map matched to station coverage
- Agent staffing plan by daypart
- Call recording and disposition codes
- Approved script and disclosure language
- AEP / OEP schedule planning
Compliance: Creative and call handling are planned with your compliance team. For Medicare, that includes CMS marketing guidance and TCPA-aware call flows. We don't give legal advice.
Industry insights
Plan a stronger insurance campaign
Common questions, answered.
- Medicare Advantage and supplements, final expense, auto, and health are the most common. Fit depends on your licensed states and agent coverage.
Your campaign
Let's plan your insurance campaign.
Tell us about your offer, target markets, and how your team handles inbound calls. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 You get a media plan with stations, formats, and call expectations.
- 3 We produce the spot, launch, and route live calls to your team.