Airtime Media · Senior Insurance Marketing
Senior & life insurance marketing
on local radio, TV, streaming & social.
For final expense, senior life and Medicare Supplement carriers and agencies. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your licensed agents.
- On air since 1984
- Calls direct to your licensed agents
- Web inquiries in real time
- Never resold
The short answer
What does senior insurance marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for senior insurance carriers and agencies. Your compliance team approves the plan details and disclosures, and the calls ring your licensed agents.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Senior Insurance campaign page
Where the campaign runs
Reach people before they start searching.
Older adults remain some of the most loyal radio and TV audiences. A calm, specific commercial gives them a reason to call your agents instead of a generic hotline.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local senior insurance advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Schedules run only in the states where your agents are licensed and your products are approved for sale.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying senior insurance leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your licensed agents, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Start with the policy
We discuss coverage, age ranges, states and the questions your licensed agents hear from families.
- 2
Work within your approvals
We write and produce the spot using carrier-approved details and your compliance team’s review.
- 3
Match airtime to agent coverage
We plan the markets and schedule, then review campaign response alongside feedback from your agents.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Senior Insurance Marketing questions, answered.
- It's advertising for final expense, life and supplemental coverage aimed at older adults and their families. Airtime focuses on radio, TV, OTT and social campaigns built around a call to your licensed agents.
- No. Calls ring direct to your agents, web inquiries arrive in real time, and that response belongs to your agency — never resold or shared.
- Yes, especially for final expense and senior life plans. Older adults are loyal radio and TV audiences, and a calm, specific spot gives them a reason to call your licensed agents by name.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Schedules run only in the states where your agents are licensed and your products are approved for sale. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- We speak to the decision—final expense, supplemental or other coverage—and the reasons people consider it, not to an age label. The tone is respectful, clear and specific to your products.
- Your company and carriers approve the script, disclaimers and any plan details. Insurance ads are regulated at the state level, and Medicare-related ads follow CMS communication rules; we build the time for that review into the schedule.
- Radio and daytime TV remain strong, and OTT / streaming TV and social media extend reach to adult children and caregivers. Calls ring direct to your licensed agents and web inquiries arrive in real time.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Let’s talk about your senior insurance campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Senior Insurance campaign page