Airtime Media · Health insurance
Health insurance advertising.
Be on the air when they're ready to shop.
An enrollment deadline, a new job or a growing family can prompt someone to review coverage. We customize commercials for your plans and licensed service areas, then plan local placement around the enrollment windows your team can support.
- On air since 1984
- Calls direct to your phone
- Web leads in real time
- Radio · TV · OTT · Social
The creative conversation
A clear explanation of the plans you offer.
We start with the plans you represent, your licensed states and the enrollment windows that matter to your business. Creative, production and the media schedule all follow from that conversation.
On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing
Your commercial should explain the coverage conversation your agents can provide, using approved plan wording and accurate enrollment dates. We review relevant existing creative or develop a new spot around your plans, licensed states and call handling.
How response reaches you
Your commercials air. Your phone rings. Your leads arrive in real time.
- 1
Commercials air
Your customized health insurance spots run on the radio, TV, OTT and social placements planned for your market.
- 2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
- 3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.
- Radio
- Broadcast & cable TV
- OTT / streaming TV
- Social media
Your audience
Start with the need. Build the reach around it.
Health insurance advertising follows the shopper's moment — open enrollment, a new job, a move, a growing family — not a preset age or demographic. We plan the message and the schedule around the life events that make someone pick up the phone, in the states and languages your licensed agents cover.
- Families comparing coverage during open enrollment
- People who qualify for special enrollment after a life change
- Self-employed and gig workers shopping for their own plan
- English and Spanish-speaking households
Shaping your campaign
Meet people at the moment they're shopping.
Health insurance is a considered purchase with real deadlines. We build the campaign around the enrollment windows and qualifying events your team can act on, with carrier-approved wording throughout.
Anchor to the enrollment window
Open and special enrollment create natural urgency. The creative names the deadline honestly and gives listeners one clear next step — a call to a licensed agent — rather than a list of promises.
Speak to the life change
A new job, a marriage, a move, a 26th birthday — qualifying events are the real reasons people shop. The script can acknowledge the moment the listener is in without prying or pressure.
Keep the plan talk approved
Benefits, networks and eligibility wording come from your carrier-approved materials. Your compliance team reviews every script before production, so the spot you air is the spot you approved.
Campaign fit
What we work through with your team
For health insurance carriers, agencies and enrollment call centers, the details of the business shape the advertising. These are the decisions we make together before production and airtime.
- The plans and carriers you represent, with approved messaging.
- Licensed states and agent capacity for the schedule we plan.
- English or Spanish call handling matched to the creative.
Measurement
What we learn once the campaign is on air
A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.
- Calls by market, station and enrollment window.
- How many callers reach a licensed agent in a state you serve.
- The questions callers ask, fed back into the next script revision.
From the first conversation to the first airing.
Start with your plans and states
We discuss the carriers you represent, where your agents are licensed and the enrollment windows you're planning around.
Build approved creative
Script and production use your carrier-approved wording, with your compliance team's review before anything airs.
Schedule around the window
We plan markets and dayparts for the enrollment period, then review call response with your team and adjust.
Have an offer in mind? Let’s talk about the campaign.
Talk about my campaignRadio spots we've aired
Listen to our health insurance radio creative
Existing aired spots to review together when planning your commercial package. Their offers and contact details are examples, not a current offer for your company.
Affordable Health Insurance Hotline
Local campaign brief
Health Insurance: rules & timing.
Sources reviewed · United States Marketplace and health-product standards; state exchange calendars differ.
Health-insurance campaigns should identify whether the offer is Marketplace major medical, employer coverage or another product. Benefits, enrollment rights and effective dates differ; the advertiser's licensed team receives its own calls and real-time web inquiries.
Local requirements, timing & sources
Local requirements
FTC guidance warns against describing limited-benefit or discount products as comprehensive major medical coverage. Verify producer licensing, the actual plan, costs and availability in each state. State-based exchanges can use different enrollment calendars from the federal platform; a local campaign must use the calendar for the coverage it advertises.
When to plan
Verify the current plan-year deadline with the applicable exchange before airing. At this source review, CMS's 2027-specific overview lists November 1–December 15, 2026 for federal-platform enrollment, while HealthCare.gov's general dates page also lists January 15; those published dates conflict, so do not treat either as a universal deadline. Employer enrollment and qualifying Special Enrollment Periods follow their own rules. Have the client's compliance team resolve the applicable current calendar before using a countdown.
General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.
- CMS — 2027 federal-platform enrollment overview
- HealthCare.gov — Current dates and deadlines
- CMS — State-based exchanges
- FTC — Marketing health insurance and related products
A note on compliance: Scripts are reviewed with your compliance team and carrier guidelines before airing. Calls go to your licensed agents; we don't sell or quote insurance.
Common questions, answered.
- Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.
Your campaign
Let’s talk about your health insurance campaign.
Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 We discuss the message, production and media plan for your business.
- 3 With the plan and creative approved, we prepare the campaign for air.