Airtime Media · Health insurance
Health insurance advertising.
Be on the air when they're ready to shop.
People don't think about health insurance until the moment they need to — an enrollment deadline, a new job, a growing family. We build radio and TV campaigns that put your licensed agents on the other end of the phone at exactly that moment.
- On air since 1984
- Creative built for you
- Nationwide TV & radio reach
- Performance-based terms
The creative conversation
The Affordable Health Insurance Hotline, and what it shows.
We start with the plans you represent, your licensed states and the enrollment windows that matter to your business. Creative, production and the media schedule all follow from that conversation.
The spot below is one approach to enrollment-season advertising: a clear comparison offer, an honest deadline and one number to call. Your campaign would be built the same way — around your plans, your states and your approved wording, not a script pulled off a shelf.
Your audience
Start with the need. Build the reach around it.
Health insurance advertising follows the shopper's moment — open enrollment, a new job, a move, a growing family — not a preset age or demographic. We plan the message and the schedule around the life events that make someone pick up the phone, in the states and languages your licensed agents cover.
- Families comparing coverage during open enrollment
- People who qualify for special enrollment after a life change
- Self-employed and gig workers shopping for their own plan
- English and Spanish-speaking households
Shaping your campaign
Meet people at the moment they're shopping.
Health insurance is a considered purchase with real deadlines. We build the campaign around the enrollment windows and qualifying events your team can act on, with carrier-approved wording throughout.
Anchor to the enrollment window
Open and special enrollment create natural urgency. The creative names the deadline honestly and gives listeners one clear next step — a call to a licensed agent — rather than a list of promises.
Speak to the life change
A new job, a marriage, a move, a 26th birthday — qualifying events are the real reasons people shop. The script can acknowledge the moment the listener is in without prying or pressure.
Keep the plan talk approved
Benefits, networks and eligibility wording come from your carrier-approved materials. Your compliance team reviews every script before production, so the spot you air is the spot you approved.
Campaign fit
What we work through with your team
For health insurance carriers, agencies and enrollment call centers, the details of the business shape the advertising. These are the decisions we make together before production and airtime.
- The plans and carriers you represent, with approved messaging.
- Licensed states and agent capacity for the schedule we plan.
- English or Spanish call handling matched to the creative.
Measurement
What we learn once the campaign is on air
A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.
- Calls by market, station and enrollment window.
- How many callers reach a licensed agent in a state you serve.
- The questions callers ask, fed back into the next script revision.
From the first conversation to the first airing.
Start with your plans and states
We discuss the carriers you represent, where your agents are licensed and the enrollment windows you're planning around.
Build approved creative
Script and production use your carrier-approved wording, with your compliance team's review before anything airs.
Schedule around the window
We plan markets and dayparts for the enrollment period, then review call response with your team and adjust.
Have an offer in mind? Let’s talk about the campaign.
Talk about my campaignRadio spots we've aired
Listen to our health insurance radio creative
Affordable Health Insurance Hotline
Compares ACA-eligible health plans by ZIP code during open and special enrollment.
A note on compliance: Scripts are reviewed with your compliance team and carrier guidelines before airing. Calls go to your licensed agents; we don't sell or quote insurance.
Common questions, answered.
- No. Open enrollment is the peak, but special enrollment and qualifying life events create year-round opportunities. We plan the schedule around the windows your team can act on.
Your campaign
Let’s talk about your health insurance campaign.
Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 We discuss the message, production and media plan for your business.
- 3 With the plan and creative approved, we prepare the campaign for air.