Airtime Media · Health Insurance Marketing
Health insurance marketing & advertising
on local radio, TV, streaming & social.
For health insurance agencies, carriers and enrollment services. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your licensed agents.
- On air since 1984
- Calls direct to your licensed agents
- Web inquiries in real time
- Never resold
The short answer
What does health insurance marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for health insurance agencies and carriers. Your compliance team approves plan wording and enrollment dates, and the calls ring your licensed agents.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Health Insurance campaign page
Where the campaign runs
Reach people before they start searching.
Families and self-employed workers hear radio and TV long before they open a comparison site. A clear spot explains how your agents help and when to call.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local health insurance advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Plan options and enrollment platforms differ by state, so we schedule where your agents are licensed and match each spot to how that state enrolls.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying health insurance leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your licensed agents, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Start with your plans and states
We discuss the carriers you represent, where your agents are licensed and the enrollment windows you're planning around.
- 2
Build approved creative
Script and production use your carrier-approved wording, with your compliance team's review before anything airs.
- 3
Schedule around the window
We plan markets and dayparts for the enrollment period, then review call response with your team and adjust.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Health Insurance Marketing questions, answered.
- It's advertising that invites individuals and families to talk with your licensed agents about coverage. Airtime builds radio, TV, OTT and social campaigns around your enrollment calendar.
- No. Calls ring direct to your agents, web inquiries arrive in real time, and that response belongs to your agency — never resold.
- Around the enrollment dates that apply to your plans and states, and when your licensed agents are staffed. We confirm current dates with your compliance team before scheduling.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Plan options and enrollment platforms differ by state, so we schedule where your agents are licensed and match each spot to how that state enrolls. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- Yes. We schedule around Open Enrollment and Special Enrollment Periods, with the message focused on what your agency helps people compare and choose.
- Claims your carriers have not approved, implied government affiliation and promises about specific premiums or subsidies. Your compliance team approves the final wording.
- Self-employed people, families, people between jobs and anyone shopping for individual coverage in the states where you are licensed.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Let’s talk about your health insurance campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Health Insurance campaign page