Airtime Media · DME Marketing
DME & medical equipment marketing
on local radio, TV, streaming & social.
For DME suppliers of mobility, respiratory and home medical equipment. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your intake team.
- On air since 1984
- Calls direct to your intake team
- Web inquiries in real time
- Never resold
The short answer
What does DME marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for durable medical equipment suppliers. The creative explains the equipment and the next step, your team approves every claim, and the calls belong to you.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Durable Medical Equipment campaign page
Where the campaign runs
Reach people before they start searching.
Equipment decisions often involve an adult child or caregiver. Broadcast reaches both, so the spot can speak to the person who needs help and the one helping them call.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local DME advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Placement follows the states and delivery areas where you supply equipment and where your enrollment lets you serve patients.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying DME leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your intake team, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Look at the equipment
We learn what you supply, who it is intended for and where your team can fulfill requests.
- 2
Tell the story carefully
We develop audio or video that explains the product, with claims and disclosures reviewed by your compliance team.
- 3
Choose the airtime together
We build the media schedule for your markets and review the response with your team as the campaign runs.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
DME Marketing questions, answered.
- It's how a durable medical equipment supplier tells patients and caregivers what it provides and how to reach it. Airtime builds radio, TV, OTT and social campaigns around a call to your own team.
- No. Calls ring direct to your intake team, web inquiries arrive in real time, and that response belongs to you — never resold.
- Broadcast reaches patients and the caregivers who help them decide at the same time. The spot can show the equipment in use at home and explain the first call, in claims your compliance team approves.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Placement follows the states and delivery areas where you supply equipment and where your enrollment lets you serve patients. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- Simply and concretely. Instead of jargon, the spot names the equipment you supply—mobility aids, braces, CPAP, hospital beds or other items—and who it helps, so the right people recognize themselves and call.
- Yes, in wording your team approves. People often ask which part of Medicare covers DME; we can say your company works with Medicare or specific insurers without promising that every caller is covered.
- Both the person who needs the equipment and the family member, caregiver or clinician helping them choose. We plan the message for both audiences.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Tell us about your DME campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Durable Medical Equipment campaign page