Airtime Media · Medicare Insurance Marketing
Medicare marketing & advertising
on local radio, TV, streaming & social.
For Medicare Advantage and supplement plans, carriers, FMOs and licensed agencies. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your licensed agents.
- On air since 1984
- Calls direct to your licensed agents
- Web inquiries in real time
- Never resold
The short answer
What does medicare insurance marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for Medicare plans and agencies. Creative is reviewed against CMS marketing rules with your compliance team, and the calls ring your licensed agents.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Medicare Insurance campaign page
Where the campaign runs
Reach people before they start searching.
Medicare-eligible audiences watch and listen in large numbers, especially around enrollment periods. Broadcast lets your agency speak in its own name rather than a generic plan-finder line.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local medicare insurance advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Medicare Advantage plans are offered by service area, often county by county, so placement follows your plans' service areas and your agents' state licenses.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying medicare insurance leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your licensed agents, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Get the plan details right
We discuss the plans you represent, your states, enrollment timing and the capacity of your licensed team.
- 2
Develop approved creative
We build the script and production around your approved offer and disclosures, with compliance review before airing.
- 3
Prepare the schedule
We plan airtime for the agreed markets and dates, then review response with your team before adjusting the campaign.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Medicare Insurance Marketing questions, answered.
- It's advertising that invites Medicare beneficiaries to talk with your licensed agents about plan options. Airtime builds radio, TV, OTT and social campaigns with the required disclaimers your compliance team approves.
- No. Calls ring direct to your licensed agents, web inquiries arrive in real time, and that response belongs to your agency — never resold.
- The CMS-required disclaimers, your organization's name and a clear explanation of who the caller will reach. Your compliance team approves the final script before it airs.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Medicare Advantage plans are offered by service area, often county by county, so placement follows your plans' service areas and your agents' state licenses. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- Medicare Advantage and Part D marketing must follow CMS communication rules: no misleading claims, no targeting by health status or income, and required disclaimers such as the third-party marketing organization (TPMO) statement where applicable. Your compliance team approves the final script.
- Yes. We plan flights around AEP, the Medicare Advantage Open Enrollment Period and Special Enrollment Periods, and book inventory early because airtime tightens in the fall.
- No. CMS rules prohibit implying plans are available only to seniors; we use language that speaks to people eligible for Medicare.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Let’s talk about your Medicare campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Medicare Insurance campaign page