Airtime Media · Auto insurance
Auto insurance advertising.
One call. A real comparison.
Every driver renews, and every renewal is a chance to switch. We build radio and TV campaigns that give drivers a concrete reason to call your agents — a genuine comparison, an honest offer, a number that's easy to remember.
- On air since 1984
- Creative built for you
- Nationwide TV & radio reach
- Performance-based terms
The creative conversation
The Car Insurance Hotline, and what it shows.
We start with the carriers you represent, the offer you can honestly make and the states your agents cover. The creative and the schedule grow out of that conversation.
The spot below compares major carriers in one call, matched to the caller's ZIP code and driving record. It's a proven format — but your campaign would be built around your offer and your agents, not a script pulled off a shelf.
Your audience
Start with the need. Build the reach around it.
Auto insurance is a renewal-driven market — people shop when a bill arrives, a car is bought or a driver joins the policy. We plan the message and the schedule around those moments and the states your agents serve, not around a preset demographic.
- Drivers shopping at renewal time
- New car buyers arranging coverage
- Families adding a driver or a vehicle
- English and Spanish-speaking households
Shaping your campaign
Catch drivers at renewal, not at random.
Almost every driver is a prospect eventually — the question is timing. We build the campaign around the moments that make someone compare carriers, with a clear comparison offer and one number to call.
Lead with the comparison
The Car Insurance Hotline spot below works because it offers something concrete: compare major carriers in one call. Your campaign gets its own honest hook, built from what your agency can actually offer.
Time it to the renewal cycle
Renewal notices, new car purchases and teen drivers all trigger shopping. We discuss which moments your team converts best and weight the schedule toward them.
Make the call easy
One repeated number, a promise of a real person, and agents ready when the spot airs. The creative and the call handling are planned together, not separately.
Campaign fit
What we work through with your team
For auto insurance carriers, agencies and comparison services, the details of the business shape the advertising. These are the decisions we make together before production and airtime.
- The carriers and comparison offer you can honestly make.
- Licensed states and agent coverage for the planned schedule.
- English or Spanish creative matched to your call handling.
Measurement
What we learn once the campaign is on air
A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.
- Calls by market, station and daypart.
- Quotes completed by your agents from campaign calls.
- Which hooks and offers produce the longest, warmest conversations.
From the first conversation to the first airing.
Start with your offer
We discuss the carriers you represent, the comparison you can honestly offer and where your agents are licensed.
Build the creative
Script and production are built around your offer, with your review before anything airs.
Schedule and refine
We plan markets and dayparts, track every call back to its station, and adjust creative and schedule from what the calls show.
Have an offer in mind? Let’s talk about the campaign.
Talk about my campaignRadio spots we've aired
Listen to our auto insurance radio creative
Car Insurance Hotline
Compares major auto carriers in one call, with savings matched to the caller's ZIP code and driving record.
A note on compliance: Scripts are reviewed with your compliance team and carrier guidelines before airing. Calls go to your licensed agents; we don't sell or quote insurance.
Common questions, answered.
- No. Drivers shop at renewal, after a purchase or when a household changes. We plan around those moments and your licensed states, not a fixed demographic.
Your campaign
Let’s talk about your auto insurance campaign.
Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 We discuss the message, production and media plan for your business.
- 3 With the plan and creative approved, we prepare the campaign for air.