Do I receive the calls and web leads directly?

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

How do you explain “what is durable medical equipment” in a commercial?

Simply and concretely. Instead of jargon, the spot names the equipment you supply—mobility aids, braces, CPAP, hospital beds or other items—and who it helps, so the right people recognize themselves and call.

Can the advertising mention Medicare or insurance coverage for DME?

Yes, in wording your team approves. People often ask which part of Medicare covers DME; we can say your company works with Medicare or specific insurers without promising that every caller is covered.

Who should DME advertising reach?

Both the person who needs the equipment and the family member, caregiver or clinician helping them choose. We plan the message for both audiences.

Which channels do you run for DME suppliers?

Radio, broadcast and cable TV, OTT / streaming TV and social media. Calls ring direct to your intake line and web forms are shared in real time.

What information should a caller have ready?

We agree on that with your team—for example a prescription, doctor information or insurance card—and state it in the spot so first calls go further.

How is a campaign priced?

We work on a performance basis. The terms are set during the discovery call, once we understand your offer, your markets and how your team answers the phone.

Senior woman walking confidently with a rollator beside her husband at home

Industries Durable medical equipment

Airtime Media · Durable medical equipment

Medical equipment advertising.
Show what it means at home.

For someone looking at a mobility aid or home equipment, the question is personal: will this help me get through my day? We work with you to tell the product’s story on radio and TV, plainly and respectfully.

Talk about my campaign Or call (888) 373-8463

On air since 1984
Calls direct to your phone
Web leads in real time
Radio · TV · OTT · Social

The creative conversation

Start with the product and the person using it.

A brace, a rollator and another piece of home equipment each need their own explanation. Tell us what you supply and who it is for. We will shape the campaign around that product—not a generic promise about independence.

On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing

We talk through the practical details with your team: what the equipment does, where you can provide it and which claims can be used. That gives the creative a real foundation.

How response reaches you

Your commercials air. Your phone rings. Your leads arrive in real time.

1
Commercials air
Your customized durable medical equipment spots run on the radio, TV, OTT and social placements planned for your market.
2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.

Radio
Broadcast & cable TV
OTT / streaming TV
Social media

Your audience

Start with the need. Build the reach around it.

Equipment needs can arise at different stages of life. We build the audience around the product's intended use and your service requirements, including the person using it and the family or caregiver helping them decide.

People seeking home medical equipment
People with mobility or daily-care needs
Caregivers and family decision-makers
English and Spanish-speaking households

Shaping your campaign

Show the equipment's role in an everyday moment.

A broad promise about independence does not tell someone what you supply. We work with your team to explain a specific product, how people inquire about it and where your company can provide support.

Let the product lead

For TV, we discuss how to show the equipment clearly and appropriately. For radio, the words must do that work. Either way, the explanation should stay within approved product claims.

Include the person helping choose

A family member or caregiver may be researching alongside the user. We can develop a message that addresses their practical questions without reducing the entire audience to seniors.

Explain access without promises

Delivery areas, prescriptions and coverage conditions vary by offer. We clarify the next step with your team and avoid suggesting that the equipment is available to everyone on the same terms.

Campaign fit

What we work through with your team

For durable medical equipment suppliers, the details of the business shape the advertising. These are the decisions we make together before production and airtime.

The equipment, intended use and claims your team can approve.
Fulfillment areas, customer support and any access requirements.
A message that speaks to users and caregivers where relevant.

Measurement

What we learn once the campaign is on air

A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.

Which products people ask about after hearing or seeing the spot.
Whether inquiries are within your fulfillment area and service scope.
Questions about access, delivery or use that the creative should clarify.

From the first conversation to the first airing.

Look at the equipment
We learn what you supply, who it is intended for and where your team can fulfill requests.
Tell the story carefully
We develop audio or video that explains the product, with claims and disclosures reviewed by your compliance team.
Choose the airtime together
We build the media schedule for your markets and review the response with your team as the campaign runs.

Have an offer in mind? Let’s talk about the campaign.

Talk about my campaign

Local campaign brief

Durable Medical Equipment: rules & timing.

Sources reviewed 2026-10-17 · United States Medicare supplier requirements; applicable state licensure also matters.

DME campaigns should identify the actual equipment, service area and ordering process. The message must distinguish an equipment inquiry from a promise of Medicare coverage; callers and caregivers connect directly with the supplier's team.

Local requirements, timing & sources

Local requirements

Medicare-billing DMEPOS suppliers must meet enrollment requirements, including accreditation and a surety bond where applicable; CMS lists exceptions. Check state licensing, supplier status and product-specific coverage requirements before advertising. Accreditation is not a guarantee that every product or caller is covered.

When to plan

Equipment need, prescribing, coverage verification and available inventory determine the ordering path. CMS supplier enrollment and accreditation are business prerequisites, not a promised consumer delivery timeline. Do not advertise universal same-day fulfillment or a national enrollment deadline.

General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.

Durable Medical Equipment — plain-text brief

A note on compliance: Creative is reviewed with your compliance team before airing. We don't make medical claims or give medical or legal advice.

FAQ

Common questions, answered.

Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.

Your campaign

Tell us about your DME campaign.

Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.

Prefer to talk? (888) 373-8463

What happens after you reach out

1 We review your offer and markets, then schedule a short discovery call.
2 We discuss the message, production and media plan for your business.
3 With the plan and creative approved, we prepare the campaign for air.