Airtime Media · Legal services
Legal advertising.
Sound like the firm they hoped for.
People call a lawyer at moments they didn't choose. The firms that earn those calls are the ones whose advertising sounds specific, calm and credible — one practice area, one honest assurance, one number to call.
- On air since 1984
- Calls direct to your phone
- Web leads in real time
- Radio · TV · OTT · Social
The creative conversation
Three spots, three practice areas.
We start with your practice areas, your jurisdictions and the assurances your bar rules allow. Creative, production and the schedule all follow from that conversation.
On air since 1984
Radio, TV, OTT & social
Tested commercials
Adapted to your offer, or made new
Calls direct to you
Your line, your response—never resold
You approve everything
Spots and markets, before airing
The disability, Camp Lejeune and immigration spots below each speak to one audience in one voice — including native Spanish creative. Your campaign would be built the same way, around the clients your firm is built to serve.
Your intake team knows the questions that arrive before someone becomes a client. We use those questions to develop a clear practice-area message: what your firm handles, where it can act and what the first conversation involves. Existing spots show creative approaches, not current eligibility guidance or an endorsement of an old campaign offer.
How response reaches you
Your commercials air. Your phone rings. Your leads arrive in real time.
- 1
Commercials air
Your customized legal services spots run on the radio, TV, OTT and social placements planned for your market.
- 2
Calls ring direct to you
People looking for your service call the line you choose and speak with your team—no middleman.
- 3
Web leads shared in real time
Web form responses from your campaign are delivered to your team as they come in, so you can follow up quickly.
- Radio
- Broadcast & cable TV
- OTT / streaming TV
- Social media
Your audience
Start with the need. Build the reach around it.
Legal advertising reaches people at moments they didn't choose — a denied claim, a diagnosis, a family emergency. We plan the message around the specific practice area and the jurisdictions your firm serves, in the language your clients speak.
- Disabled workers filing or appealing SSDI claims
- Veterans and families affected by Camp Lejeune water contamination
- Families navigating immigration matters
- English and Spanish-speaking households
Shaping your campaign
A clear message for your practice area.
The legal spots that work sound like a firm that knows exactly who it can help and says so plainly. The three below — disability, Camp Lejeune, immigration — each speak to one audience in one voice.
Lower the barrier to calling
The SSDI spot leads with no fee unless benefits are awarded. Whatever your honest version of that assurance is, it belongs early in the script — it's what turns a listener into a caller.
One practice area per spot
A focused practice-area message gives the listener a clearer picture of what your firm handles. Each campaign speaks to one situation — a denied disability claim, a Camp Lejeune exposure, an immigration question — with its own number.
Spanish-language creative done properly
The Línea Nacional de Inmigración spot is native Spanish creative, not a translation. For immigration and family law especially, the language of the spot is the first proof that your firm understands the client.
Campaign fit
What we work through with your team
For law firms and legal service organizations, the details of the business shape the advertising. These are the decisions we make together before production and airtime.
- The practice areas your firm handles and your jurisdictions.
- Fee structures and assurances your bar rules allow you to advertise.
- Intake capacity — including bilingual intake — for the calls the schedule produces.
Measurement
What we learn once the campaign is on air
A ringing phone is only the beginning. We agree on what to track and review your team's feedback, so the next creative and scheduling decisions reflect the conversations the advertising starts.
- Calls by market, station and practice-area message.
- How many callers become signed cases or consultations.
- The situations callers describe, fed back into the next script.
From the first conversation to the first airing.
Start with your practice
We discuss your practice areas, jurisdictions, fee structure and the clients your intake team serves best.
Build credible creative
Script and production follow your bar's advertising rules, with your review before anything airs.
Schedule around intake
We plan markets and dayparts around your intake capacity, then review call quality with your team and adjust.
Have an offer in mind? Let’s talk about the campaign.
Talk about my campaignRadio spots we've aired
Listen to our legal services radio creative
Existing aired spots to review together when planning your commercial package. Their offers and contact details are examples, not a current offer for your company.
Social Security Disability Helpline
Camp Lejeune Legal Alert Line
Línea Nacional de Inmigración
Local campaign brief
Legal: rules & timing.
Sources reviewed · State bar advertising rules; Florida advance-filing example only.
Law-firm campaigns should identify the practice area, jurisdiction and real consultation process without promising a recovery or case outcome. Calls ring directly to the firm's intake line and its own web inquiries are delivered in real time; the campaign is not a recommendation marketplace.
Local requirements, timing & sources
Local requirements
ABA Model Rules are models, not a uniform nationwide law. Review the rules actually adopted in each targeted jurisdiction. Florida example: TV and radio ads generally require filing with The Florida Bar at least 20 days before first use; exceptions include ads limited to presumptively valid Rule 4-7.16 content. The firm's compliance review should confirm disclosures and whether filing is required.
When to plan
Allow for required review before booking the first airing; Florida's general filing requirement is at least 20 days before first use, not a promised approval turnaround. A consumer's case deadline depends on jurisdiction, claim and facts. Never invent a universal statute-of-limitations countdown or guaranteed consultation outcome.
General campaign-planning information, not legal, medical, tax or investment advice. State examples do not apply nationwide. Your compliance team should confirm current requirements before airing.
Legal — plain-text briefA note on compliance: Creative follows your state bar's advertising rules and is reviewed with your firm before airing. We don't promise case outcomes in advertising copy.
Common questions, answered.
- Yes. Calls from your campaign ring directly to the phone line you choose, and web leads from your campaign are shared with your team in real time. They are your campaign's own response, not resold or shared lists. Pricing and terms are set during the discovery call.
Your campaign
Let’s talk about your firm's campaign.
Tell us what your company offers and who you want to reach. We’ll talk through the idea with you and decide whether the campaign is a fit. Pricing and performance-based terms are set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 We discuss the message, production and media plan for your business.
- 3 With the plan and creative approved, we prepare the campaign for air.