Airtime Media · Legal
Legal case calls from radio & TV.
Potential clients calling your firm.
Law firms use our broadcast campaigns to reach people who need a lawyer, from personal injury and mass tort to consumer and employment law.
- On air since 1984
- Exclusive calls, never shared
- Nationwide TV & radio reach
- No long-term contracts
The short answer
Why broadcast works for law firms.
Legal campaigns run spots with a tracked intake number. Every call is tied to a station and airing and measured against signed cases, so your firm keeps the placements that produce clients.
When someone is hurt or wronged, the firm they remember from radio and TV is often the first one they call. Broadcast builds that recognition in your market.
Callers are exclusive to your firm. They aren't shared case leads that several firms are chasing at once.
Reviewed by Airtime Media's direct-response media team · On air since 1984
Updated October 12, 2026
Campaign fit
Who this campaign is built for
This program is designed for law firms seeking exclusive prospective-client calls with a defined service area, clear qualification criteria, and staff ready to answer inbound calls.
- Firms with defined practice areas, jurisdictions, and case criteria
- Intake coverage that includes evenings or weekends where needed
- Attorney-approved creative and required advertising disclaimers
Measurement
What counts as a qualified call
Before airtime is booked, we agree on the signals your team uses to judge call quality. Reporting connects those outcomes to the station, daypart, and creative that generated the call.
- Caller is in a jurisdiction the firm serves
- Matter fits the advertised practice area and case criteria
- Intake records consultations and signed cases by source
How a legal campaign runs.
Discovery call
Your practice areas, jurisdictions, case criteria, and intake process.
Test schedule
Stations and dayparts in the markets where you're licensed to practice.
Read the calls
Calls matched to airings and measured against signed cases.
Scale
Add markets, dayparts and TV as intake and signed cases hold.
Ready to see what legal calls would look like for your business?
Plan my legal campaignSpots we've aired
Real legal creative from our campaigns
SSDI Benefits — 60s
Social Security Disability benefits spot with empathetic story and toll-free attorney intake CTA.
60s · Cable + broadcast · SSDI attorney intake
Timeshare Exit — 120s
Long-form 120s spot for owners trying to exit timeshare contracts — toll-free intake to a relief specialist.
120s · National cable · timeshare relief intake
Radio spots we've aired
Listen to our legal radio creative
Social Security Disability Helpline
Helps disabled workers file or appeal SSDI claims, with no fee unless benefits are awarded.
Camp Lejeune Legal Alert Line
Veterans and families exposed to contaminated water at Camp Lejeune may qualify for compensation.
Línea Nacional de Inmigración
Spanish-language line that connects families with immigration attorneys nationwide.
Campaign results
What a typical legal campaign looks like.
A representative legal campaign on our stations, from single-market personal injury to nationwide mass tort. Your jurisdictions and call volume are planned on the discovery call.
- Markets
- 5–30 markets, or national
- Campaign length
- 3–12 month flights
- Call volume
- 100–500 calls / month
- Intake window
- Evenings & weekends included
Free checklist
Law Firm Intake Readiness Checklist
Request the checklist with the form below. It covers what your intake team needs before your first spot airs.
Send me the checklist- Case criteria by practice area
- Intake script and conflict check
- Staffing plan including evenings and weekends
- Call recording and disposition codes
- Attorney advertising review and disclaimers
Compliance: Spots are planned with your firm so they follow your state bar's attorney advertising rules, including required disclaimers. We don't give legal advice and we don't promise case outcomes.
Common questions, answered.
- Personal injury, mass tort, workers' comp, employment and consumer law are the most common.
Your campaign
Let's plan your legal campaign.
Tell us about your offer, target markets, and how your team handles inbound calls. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
What happens after you reach out
- 1 We review your offer and markets, then schedule a short discovery call.
- 2 You get a media plan with stations, formats, and call expectations.
- 3 We produce the spot, launch, and route live calls to your team.