Airtime Media · Law Firm Marketing
Law firm marketing & attorney advertising
on local radio, TV, streaming & social.
For personal injury, mass tort, family, estate and consumer law firms. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your intake team.
- On air since 1984
- Calls direct to your intake team
- Web inquiries in real time
- Never resold
The short answer
What does law firm marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for law firms. The creative follows your state bar's advertising rules with your approval, and prospective-client calls ring your intake team.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Legal Services campaign page
Where the campaign runs
Reach people before they start searching.
When something goes wrong, people remember the firm they heard on the radio or saw on TV. Broadcast builds that recognition in the communities you practice in.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local law firm advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Attorney advertising is regulated by each state bar, so creative and placement follow the states where your attorneys are admitted.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying law firm leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your intake team, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Start with your practice
We discuss your practice areas, jurisdictions, fee structure and the clients your intake team serves best.
- 2
Build credible creative
Script and production follow your bar's advertising rules, with your review before anything airs.
- 3
Schedule around intake
We plan markets and dayparts around your intake capacity, then review call quality with your team and adjust.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Law Firm Marketing questions, answered.
- It's attorney advertising that tells people in your markets what kinds of cases your firm handles and how to call. Airtime plans, produces and places the campaign; your firm approves every word.
- No. Calls ring direct to your intake team, web inquiries arrive in real time, and that response belongs to your firm — never resold or shared with other firms.
- Yes. Attorney TV advertising and radio build recognition in the communities you practice in, so people remember your firm when they need a lawyer. Personal injury marketing in particular depends on that recall.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Attorney advertising is regulated by each state bar, so creative and placement follow the states where your attorneys are admitted. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- Yes. Lawyer advertising is permitted but regulated by each state's rules of professional conduct, often based on ABA Model Rules 7.1–7.3. Common requirements include no misleading claims, a responsible attorney or firm name, and sometimes “attorney advertising” or past-results disclaimers. Your firm approves the final script.
- We begin with one practice area and market, write a clear script that names the problem and next step, produce it, and place it on stations and streaming platforms that reach that market. Calls ring direct to your intake team and web inquiries are shared in real time.
- Personal injury, workers' compensation, Social Security disability, mass torts, family, criminal defense and estate planning all use broadcast advertising. We shape the message to your area rather than a generic “injured?” spot.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Let’s talk about your firm's campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Legal Services campaign page