Airtime Media · Home Services Marketing
Home services marketing
on local radio, TV, streaming & social.
For HVAC, roofing, plumbing, home improvement and other home service contractors. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your office.
- On air since 1984
- Calls direct to your office
- Web inquiries in real time
- Never resold
The short answer
What does home services marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for home service companies in the areas they serve. Your company's name and number are on every spot, and the calls belong to you.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Home Services campaign page
Where the campaign runs
Reach people before they start searching.
Homeowners hire the name they already know when the furnace quits or the roof leaks. Local radio and TV build that name in your service area, season after season.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local home services advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
Contractors work a service area, so we buy the stations and streaming zones that cover it — a metro, a few counties or a whole state — and nothing outside it.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying home services leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your office, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Start with your trade and area
We discuss the work you do, the neighborhoods you cover and the seasons that drive your calls.
- 2
Build the offer-led creative
Script and production explain a specific service and next step, using your approved offer terms.
- 3
Schedule to the season
We plan markets and timing around your calendar, review response by the agreed tracking sources, and adjust from bookings.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Home Services Marketing questions, answered.
- It's advertising that makes homeowners in your service area know and call your company. Airtime builds radio, TV, OTT and social campaigns around your seasons and service area.
- No. Calls ring direct to your office, web inquiries arrive in real time, and that response belongs to your company — never shared with competing contractors.
- Yes. HVAC marketing and roofing marketing are seasonal, and local radio and TV keep your company's name in mind before the busy months, so homeowners call you first.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. Contractors work a service area, so we buy the stations and streaming zones that cover it — a metro, a few counties or a whole state — and nothing outside it. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- Yes, for companies with a clear service area and seasonal demand. Broadcast and OTT build the name homeowners remember when the furnace fails or the roof leaks; social media and search capture the follow-up. Estimate requests ring direct to your office and web forms are shared in real time.
- HVAC, plumbing, roofing, electrical, windows and doors, remodeling, pest control, solar installation and similar services. Each gets a message built around its own jobs.
- We schedule around demand—cooling and heating seasons, storm season, spring remodeling—and your crew capacity, so the campaign does not create calls you cannot answer.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Let’s talk about your home services campaign.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Home Services campaign page