Airtime Media · Gold IRA Marketing
Gold IRA & precious metals marketing
on local radio, TV, streaming & social.
For precious metals dealers and Gold IRA companies. We build a customized package of tested commercials and local placement for your business, so calls ring direct to your representatives.
- On air since 1984
- Calls direct to your representatives
- Web inquiries in real time
- Never resold
The short answer
What does gold IRA marketing with Airtime look like?
Airtime Media plans, produces and places radio, TV, OTT and social campaigns for gold, silver and Gold IRA companies. Your team approves product details and disclosures — no promised returns — and the calls ring your representatives.
We have been running direct-response campaigns since 1984. Every campaign is built for one client — your offer, your markets, your voice — and the response it produces is yours alone.
Want the full picture, including spots we've aired and the rules and timing to plan around? See our Gold & Precious Metals campaign page
Where the campaign runs
Reach people before they start searching.
News and talk radio and cable TV reach the audiences researching metals. Broadcast lets your company explain its offer in its own voice before a caller compares dealers.
Radio
Local stations and dayparts chosen around when your audience listens and when your phones are staffed.
Broadcast & cable TV
Commercials that show who you are, what you offer and exactly what happens when someone calls.
OTT / streaming TV
Streaming placement in the markets you serve, carrying the same approved message as your broadcast spots.
Social media
Social versions of the campaign that point to your own site and phone line, within each platform's rules.
Local radio & TV, market by market
Local gold IRA advertising in your city or state.
Radio advertising, TV spots and streaming are bought locally — station by station and market by market. Whether you serve one city, a handful of metros or several states, we schedule your campaign where you do business and nowhere else.
News-talk radio is bought station by station, so we choose markets in the states you want to reach and keep disclosures identical everywhere the spot airs.
The largest TV and radio markets in the most-populous states
California
Los Angeles · San Francisco–Oakland–San Jose · Sacramento · San Diego
Texas
Dallas–Fort Worth · Houston · San Antonio · Austin
Florida
Miami–Fort Lauderdale · Tampa–St. Petersburg · Orlando · Jacksonville
New York
New York City · Buffalo · Albany · Rochester
Pennsylvania
Philadelphia · Pittsburgh · Harrisburg–Lancaster · Wilkes-Barre–Scranton
Illinois
Chicago · Peoria · Champaign–Springfield
Ohio
Cleveland–Akron · Columbus · Cincinnati · Dayton
Georgia
Atlanta · Savannah · Macon
North Carolina
Charlotte · Raleigh–Durham · Greensboro
Michigan
Detroit · Grand Rapids · Flint–Saginaw · Lansing
New Jersey
Northern NJ (New York market) · Southern NJ (Philadelphia market)
Virginia
Northern Virginia (Washington, D.C. market) · Norfolk · Richmond · Roanoke
Washington
Seattle–Tacoma · Spokane · Yakima
Arizona
Phoenix · Tucson
Tennessee
Nashville · Memphis · Knoxville · Chattanooga
Massachusetts
Boston · Springfield
Don't see your state? We place campaigns nationwide, including smaller markets. Airtime plans and buys from Connecticut and meets clients at their locations; this list shows where airtime can be bought, not local offices.
Marketing, not lead buying
Your own campaign versus buying gold IRA leads.
| Airtime Media campaign | Buying leads | |
|---|---|---|
| Who the caller reaches | Your representatives, under your name. | Often a third-party call center first. |
| Who owns the response | You. Calls and web inquiries are never resold. | The same contact may be sold more than once. |
| What you're buying | Commercials and local airtime you approve before they air. | Individual leads, priced per contact. |
| Whose brand is on air | Yours, with claims your team signs off. | Generic branding the caller can't trace to you. |
Describes common lead-buying arrangements in general, not any particular company.
How it works
From the first conversation to the first airing.
- 1
Understand the business
We discuss your products, markets and whether the campaign is about physical metals, a Gold IRA conversation or another specific offer.
- 2
Develop the message
We write and produce the creative with your team’s approval, avoiding promises about returns, investment safety or tax outcomes.
- 3
Put the plan on air
We agree on the airtime and call routing, then review campaign response with your team as the work continues.
A note on compliance: Airtime Media is a media buying and creative agency, not a legal, medical, financial or insurance adviser. Creative is approved by your team before it airs, and campaign terms are structured with your compliance team on the discovery call. Rules for this category are summarized on the industry page from these sources:
Gold IRA Marketing questions, answered.
- It's advertising that explains your Gold IRA or precious metals offer and invites people to talk with your representatives. Airtime builds radio, TV, OTT and social campaigns around that conversation.
- No. Calls ring direct to your representatives, web inquiries arrive in real time, and that response belongs to your company — never resold.
- Yes. Airtime buys local radio, TV and streaming airtime in markets across the United States — one city, several metros or a whole state. News-talk radio is bought station by station, so we choose markets in the states you want to reach and keep disclosures identical everywhere the spot airs. We plan and buy from our Connecticut office and meet clients at their locations; we don't keep offices in each market.
- Start with the markets you serve and how your team answers calls. We match stations, dayparts and streaming zones to those markets, adapt a tested commercial or write a new one, and confirm the schedule with you before anything airs.
- Yes. It is one of the most searched questions in this category. In wording your team approves, the spot can explain that a Gold IRA is a self-directed retirement account holding IRS-approved physical metals through a custodian, then invite people to request your information or speak with your team.
- Yes. Each gets its own script and next step, so your team knows which conversation the call is about.
- Promised returns, “safe” or “risk-free” language and urgent fear-based pitches. Regulators and consumers scrutinize this category; we keep the message factual and approved.
- Pricing is set during the discovery call, based on your markets, channels, schedule and whether existing creative can be adapted or new spots are needed.
Your campaign
Tell us about your gold or precious metals company.
Share your offer, the markets you serve and how your team answers calls. We'll talk through the idea and whether a campaign is a fit. Pricing is set during the discovery call.
Prefer to talk? (888) 373-8463
See our Gold & Precious Metals campaign page